

Ashland Alitz
Branch Sales Manager | NMLS# 1584948

At Fairway, we are dedicated to finding great rates and loan options for our clients while offering some of the fastest turn times in the industry. Our goal is to act as a trusted advisor, providing highly personalized service and helping y... Show More
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Business Hours
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9 AM to 5 PM
Sat
closed
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closed
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Reviews from Web
very personable!
Reply from Ashland Alitz
April 2nd, 2026 01:04 PM
I'm glad to hear you found me personable, Amber. Building a positive connection with clients is something I value highly. If there's anything else I can assist you with, please don't hesitate to let me know. Thank you for your feedback!
quick and easy docu sign makes it a lot easier.
Reply from Ashland Alitz
April 1st, 2026 12:28 PM
I'm glad to hear that the DocuSign process was quick and easy for you, Michael. It's great to know that it helped make things more convenient. If you have any more feedback or questions in the future, feel free to reach out.
Ashland provided me with extraordinary results, start to finish, and I highly recommend her.First, I needed to get preapproved on short notice, so I could fly to Minneapolis in just a few days to look for houses to make an offer. Ashland got...
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Reply from Owner
April 2nd, 2026 01:04 PM
Lauren, I appreciate your comprehensive feedback and your trust throughout this journey. Navigating the complexities of preapproval and funding, especially under tight timelines and unique circumstances, can be challenging, and I'm glad I could...
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Ashland was an incredible advocate for my home purchase! I was living out of state, and she managed to get my preappoval on short notice so I could fly in and make an offer on a house. My financing was also complicated because I transferred...
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Reply from Ashland Alitz
March 20th, 2026 03:45 PM
Lauren, I'm grateful for your kind words and for taking the time to share your experience. Helping you navigate through the complexities of your financing while living out of state was a priority, and I'm glad I could assist in getting your...
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The process was quick!
Reply from Ashland Alitz
March 19th, 2026 11:49 PM
Jamie, your feedback is appreciated! I'm glad to hear that the process was quick for you. If there’s anything specific you’d like to discuss or any questions you have, feel free to reach out. Your insights are valuable to me.
Clear Communictaion
Reply from Ashland Alitz
March 18th, 2026 12:52 PM
I appreciate your feedback on the clear communication, Andrue. Ensuring that you feel informed and supported throughout the process is a priority for me. If there's anything else you need or any questions that come up, please don't hesitate...
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Ashland Alitz has received a review with 5 star rating from Grayson M
Reply from Owner
March 18th, 2026 12:52 PM
I appreciate your five-star rating, Grayson. Thank you for taking the time to rate my services at Fairway Home Mortgage. If you ever need further assistance or have any questions, don't hesitate to reach out.
Ashland was very prompt in her responses and very patient with us as she walked us through this process as first time homebuyers. She also answered ALL of our questions and helped us understand every step of the way. She made this experience...
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Reply from Ashland Alitz
March 18th, 2026 12:53 PM
John, I really appreciate your feedback. It's gratifying to hear that I could assist you effectively as you navigated the home-buying process for the first time. I'm glad that prompt communication and patience made the process easier and smoother...
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Fast responses, made understanding the process easy, and offer great guidanc.
Reply from Ashland Alitz
March 12th, 2026 03:26 AM
I appreciate you taking the time to share your feedback, Grayson. It's great to hear that the quick responses and guidance made the process easy for you. Ensuring clarity and support are key priorities for me, and I'm glad they contributed...
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10/10 recommend using these wonderful people at Fairway. They made the house buying process super easy. They work night and day and always answer any questions in a timely manner. We are very thankful for everyone who had a part in helping...
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Reply from Owner
March 12th, 2026 03:27 AM
I appreciate you taking the time to share your feedback, Grayson. It's great to hear that the quick responses and guidance made the process easy for you. Ensuring clarity and support are key priorities for me, and I'm glad they contributed...
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About
At Fairway, we are dedicated to finding great rates and loan options for our clients while offering some of the fastest turn times in the industry. Our goal is to act as a trusted advisor, providing highly personalized service and helping you through every step of the loan process. It’s all designed to exceed expectations, provide satisfaction and earn trust. Since opening our doors 25 years ago, our team has helped thousands of Americans achieve their dream of homeownership. Fairway is a full-service mortgage lender based in Madison, Wisconsin, and Carrollton, Texas, with more than 7,900 team members and 700 branches nationwide. Fairway funded $72.5 billion in 2021. For more information, go to fairwayindependentmc.com
Products & Services
Mortgage Loan Officer
FHA Home Loan
VA Home Loan
Specialities
Conventional
VA
FHA
Down Payment Assistance
USDA
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Memberships
- River Falls WI
- Chippewa Valley builder association
- Chippewa Valley Home Builders Association
Addresses and Serving Areas
Primary Serving Area
Other Serving Areas
Year Started
2016
Time Zone
Pacific Standard Time (PST)
Licenses
- NMLS# 1584948
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Awards
Housingwire Rising...
Achievements
- Top 1% mortgage lender
Hobbies
- Being a mom
- Writing mortgages
- Boating
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Disclaimer
Copyright©2025 Fairway Independent Mortgage Corporation. NMLS#2289 (https://nmlsconsumeraccess.org/EntityDetails.aspx/company/2289).
4750 S. Biltmore Lane, Madison, WI 53718, 1-866-912-4800. Restrictions and limitations may apply. All rights reserved. Equal Housing Opportunity.
Legal Disclosures: bit.ly/FIMCDisclosures