Ashland Alitz
Branch Sales Manager | NMLS# 1584948
At Fairway, we are dedicated to finding great rates and loan options for our clients while offering some of the fastest turn times in the industry. Our goal is to act as a trusted advisor, providing highly personalized service and helping y... Show More
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Business Hours
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9 AM to 5 PM
Sat
closed
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closed
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Reviews from Web
Ashland Alitz has received a review with 5 star rating from Jaimie A
Reply from Owner
April 28th, 2026 12:09 AM
Thank you for the great rating, Jaimie. I'm grateful for your support of my work at Fairway Home Mortgage. If you ever need assistance or have questions in the future, feel free to reach out.
Great communication, very informative and available for questions
Reply from Ashland Alitz
April 20th, 2026 05:55 PM
Jaimie, I appreciate your positive feedback. I'm happy to hear that you found the communication informative and that I was available to address your questions. If you have any more questions in the future, feel free to reach out.
Ashland Alitz has received a review with 5 star rating from Joe W
Reply from Owner
April 20th, 2026 05:56 PM
Thank you, Joe, for the great rating! I'm pleased that you had a positive experience with Fairway Home Mortgage. If you ever have more to share or need assistance in the future, feel free to reach out.
Ashland was real informative and direct about questions, and found what worked best for my needs.
Reply from Ashland Alitz
April 16th, 2026 03:13 PM
Joseph, I'm glad to hear that you found my approach informative and direct. My goal is always to tailor solutions that best meet your needs. If you have any more questions or need further assistance, please don't hesitate to reach out.
Ashland is very knowledgeable and thinks outside the box. She found creative solutions for everything we threw at her and we always felt she was working in our best interest. She has a warm personality and her customer service skills are impeccable....
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Reply from Owner
April 16th, 2026 03:14 PM
Dora, I truly appreciate your kind words and the trust you've placed in me. It's appreciated to hear that my creative solutions and focus on your best interests made a positive impact on your experience. I'm grateful for your recommendation...
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Ashland is very knowledgeable and thinks outside the box. She found creative solutions for everything we threw at her and we always felt she was working in our best interest. She has a warm personality and her customer service skills are impeccable....
read more
Reply from Ashland Alitz
April 12th, 2026 02:05 PM
I'm grateful for your kind review, Dora. It's rewarding to hear that my approach resonated with you, as finding creative solutions and prioritizing your best interests are at the heart of what I strive to do. Your recommendation means a lot...
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Good communication
Reply from Ashland Alitz
April 12th, 2026 02:05 PM
I appreciate your feedback on the communication, Sawyer. Clear and open dialogue is a key priority for me, and I'm glad it made a difference in your experience. Should you have any more questions or need further assistance in the future, don't...
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Great service, awesome team!
Reply from Owner
April 12th, 2026 02:05 PM
Matt, I appreciate your positive feedback. It's great to hear that you found both the service and the team noteworthy. If you have any more questions or need assistance in the future, please don't hesitate to reach out. Thank you for your kind...
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Ashland was great to work with and her team kept me informed every step of the way!
Reply from Ashland Alitz
April 12th, 2026 02:06 PM
Thank you, Matthew, for sharing your experience. I'm glad to hear that the team and I could keep you informed throughout the process. Staying connected and ensuring clarity is very important to me. Should you have any further questions or need...
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The underwriter was quick to respond to any inquiries I had.
Reply from Ashland Alitz
April 4th, 2026 01:39 PM
I'm pleased to hear that the underwriter was efficient in responding to your inquiries, Ryan. I aim to ensure that every part of the process is smooth and responsive. If you have any further thoughts or concerns, please don't hesitate to reach...
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About
At Fairway, we are dedicated to finding great rates and loan options for our clients while offering some of the fastest turn times in the industry. Our goal is to act as a trusted advisor, providing highly personalized service and helping you through every step of the loan process. It’s all designed to exceed expectations, provide satisfaction and earn trust. Since opening our doors 25 years ago, our team has helped thousands of Americans achieve their dream of homeownership. Fairway is a full-service mortgage lender based in Madison, Wisconsin, and Carrollton, Texas, with more than 7,900 team members and 700 branches nationwide. Fairway funded $72.5 billion in 2021. For more information, go to fairwayindependentmc.com
Products & Services
Mortgage Loan Officer
FHA Home Loan
VA Home Loan
Specialities
Conventional
VA
FHA
Down Payment Assistance
USDA
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Memberships
- River Falls WI
- Chippewa Valley builder association
- Chippewa Valley Home Builders Association
Addresses and Serving Areas
Primary Serving Area
Other Serving Areas
Year Started
2016
Time Zone
Pacific Standard Time (PST)
Licenses
- NMLS# 1584948
Gallery
Awards
Housingwire Rising...
Achievements
- Top 1% mortgage lender
Hobbies
- Being a mom
- Writing mortgages
- Boating
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Disclaimer
Copyright©2025 Fairway Independent Mortgage Corporation. NMLS#2289 (https://nmlsconsumeraccess.org/EntityDetails.aspx/company/2289).
4750 S. Biltmore Lane, Madison, WI 53718, 1-866-912-4800. Restrictions and limitations may apply. All rights reserved. Equal Housing Opportunity.
Legal Disclosures: bit.ly/FIMCDisclosures