Ashland Alitz
Branch Sales Manager | NMLS# 1584948
At Fairway, we are dedicated to finding great rates and loan options for our clients while offering some of the fastest turn times in the industry. Our goal is to act as a trusted advisor, providing highly personalized service and helping y... Show More
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Business Hours
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9 AM to 5 PM
Wed
9 AM to 5 PM
Thu
9 AM to 5 PM
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Reviews from Web
Everyone was so helpful and made the home buying process so easy for us. We are thankful for everyone who helped us buy our first home
Reply from Ashland Alitz
March 3rd, 2026 03:03 PM
It's wonderful to hear that you found the home buying process smooth and straightforward, Nicholas. Ensuring a seamless experience is a priority, and I'm grateful for the opportunity to assist you in purchasing your first home. If there's anything...
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Super helpful and really easy to communicate with
Reply from Owner
March 2nd, 2026 01:11 AM
I'm glad to know you found the communication smooth and helpful, Emily. Making sure everything is clear and accessible for my clients is a top priority. If there's anything more you need or future questions arise, feel free to reach out.
Great communication
Reply from Ashland Alitz
February 28th, 2026 03:04 PM
Emily, I appreciate your feedback on the communication. Ensuring clear and ongoing dialogue is essential to me, and I’m glad that it resonated positively with you. If you have any further questions or need anything else, feel free to reach...
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Oooooooooooooooo
Reply from Ashland Alitz
February 17th, 2026 08:39 PM
William, I appreciate your feedback. If there's anything more you'd like to share about your experience, or if you have any questions, please feel free to reach out.
Working with Ashland was a very low stress process and there was great communication with her and her team. At no point was I left in the dark. The loan process was very straight forward.
Reply from Owner
February 28th, 2026 03:03 PM
I appreciate your feedback, Calvin. Ensuring that the loan process remains low-stress and clear is a priority for me, and I'm glad you experienced that. If you ever need further assistance or have additional questions in the future, please...
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Very low stress process and great communication.
Reply from Ashland Alitz
February 17th, 2026 07:25 PM
I appreciate your feedback, Calvin. It's good to hear that you found the process low-stress and the communication effective. A smooth experience is what I aim to provide for all my clients. If you have any more questions or future needs, feel...
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Easy process and good communication
Reply from Ashland Alitz
January 28th, 2026 02:26 PM
I appreciate your feedback, Dain. I'm glad to hear that you found the process easy and that communication met your expectations. If you have any further questions or need assistance in the future, please don't hesitate to contact me.
Ashland Alitz has received a review with 5 star rating from Aaron B
Reply from Owner
January 25th, 2026 06:38 PM
Aaron, your positive rating means a lot. Thank you for your support!
Ashland and the crew made this one of the easiest processes. Great communication and in a timely manner. Awesome to work with.
Reply from Ashland Alitz
January 25th, 2026 06:39 PM
I'm glad to hear that the process was easy for you, Aaron. Effective and timely communication is something I focus on to ensure a seamless experience. If there's anything else I can assist you with in the future, please feel free to reach out....
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I received such a warm welcome! Ashland and Melissa demonstrated that they genuinely wanted me to achieve the best possible outcome with the complicated situation involving my previous home.
Reply from Owner
January 25th, 2026 06:39 PM
Samantha, I'm so glad to hear that you felt warmly welcomed. Navigating complicated situations can be challenging, and I'm pleased that Melissa and I were able to support you in achieving the best possible outcome. If you have any further questions...
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About
At Fairway, we are dedicated to finding great rates and loan options for our clients while offering some of the fastest turn times in the industry. Our goal is to act as a trusted advisor, providing highly personalized service and helping you through every step of the loan process. It’s all designed to exceed expectations, provide satisfaction and earn trust. Since opening our doors 25 years ago, our team has helped thousands of Americans achieve their dream of homeownership. Fairway is a full-service mortgage lender based in Madison, Wisconsin, and Carrollton, Texas, with more than 7,900 team members and 700 branches nationwide. Fairway funded $72.5 billion in 2021. For more information, go to fairwayindependentmc.com
Products & Services
Mortgage Loan Officer
FHA Home Loan
VA Home Loan
Specialities
Conventional
VA
FHA
Down Payment Assistance
USDA
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Memberships
- River Falls WI
- Chippewa Valley builder association
- Chippewa Valley Home Builders Association
Addresses and Serving Areas
Primary Serving Area
Other Serving Areas
Year Started
2016
Time Zone
Pacific Standard Time (PST)
Licenses
- NMLS# 1584948
Gallery
Awards
Housingwire Rising...
Achievements
- Top 1% mortgage lender
Hobbies
- Being a mom
- Writing mortgages
- Boating
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Disclaimer
Copyright©2025 Fairway Independent Mortgage Corporation. NMLS#2289 (https://nmlsconsumeraccess.org/EntityDetails.aspx/company/2289).
4750 S. Biltmore Lane, Madison, WI 53718, 1-866-912-4800. Restrictions and limitations may apply. All rights reserved. Equal Housing Opportunity.
Legal Disclosures: bit.ly/FIMCDisclosures