Ashland Alitz
Branch Sales Manager | NMLS# 1584948
At Fairway, we are dedicated to finding great rates and loan options for our clients while offering some of the fastest turn times in the industry. Our goal is to act as a trusted advisor, providing highly personalized service and helping y...... Show More
Location & Business Hours
Business Hours
Tues
9 AM to 5 PM
Wed
9 AM to 5 PM
Thu
9 AM to 5 PM(Open now)
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Reviews from Web
Ashland's open line of communication was top notch and she was always available for questions and answered them in a timely manner. I would highly reccomend Ashland for all your mortgage needs. Her team was also very responsive in assisting...
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Reply from Ashland Alitz
November 4th, 2025 11:33 PM
David, I'm grateful for your feedback and the recommendation. Ensuring open and timely communication is essential to me, and I'm glad to know it made a positive difference for you. It’s great to hear that my team was responsive during your...
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Ashland is very helpful and knowledgeable. She went out of her way to individualize our experience with her and made sure we had all the information we needed to make a decision. Her little tips emails especially made us feel well taken care...
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Reply from Ashland Alitz
April 5th, 2025 12:00 AM
I'm thrilled to hear that you found my guidance helpful and that the individualized experience and tips were beneficial for you. It was a pleasure assisting you, and I truly appreciate your kind recommendation to your family and friends.
Ashland truly went above & beyond for my family to help us buy our first home! She was always there if we had any questions & we couldn't believe how fast Ashland & her team worked to get us our home in such a short time span! 10/10!
Reply from Ashland Alitz
March 11th, 2024 01:28 AM
Thanks Ann! So happy for you and your family!
Great communication! Clear and quick!
Reply from Ashland Alitz
July 8th, 2026 02:29 AM
Brandi, I appreciate your feedback on the communication. I'm glad to hear that you found it clear and quick. If there's anything else I can assist you with, please let me know.
Very attentive and helpful with all aspects of financing our new home!
Reply from Owner
July 8th, 2026 02:30 AM
Andrew, I appreciate your kind words. I'm glad I could be attentive and helpful throughout the financing process for your new home. If you have any further questions or need assistance in the future, feel free to reach out.
Was able to make sure we got a good rate considering the current market conditions!
Reply from Ashland Alitz
July 6th, 2026 12:00 AM
Andrew, I'm grateful for your feedback. It's great to know that I could help secure a good rate for you, especially given the current market conditions. If there's anything else you need, please don't hesitate to reach out.
I had an outstanding experience working with Ashland and Melissa throughout my home buying process. Their communication was always fast, clear, and efficient, and I never had to wonder what the next step was. They were able to match my AimLoan...
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Reply from Owner
July 8th, 2026 02:30 AM
Sadie, I'm grateful for your kind words and recommendation. It's wonderful to hear that Melissa and I could make your home buying process smooth and stress-free by matching your AimLoan rate and ensuring clear communication. Knowing that you...
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I had an outstanding experience working with Ashland and Melissa throughout my home buying process. Their communication was always fast, clear, and efficient, and I never had to wonder what the next step was. They were able to match my AimLoan...
read more
Reply from Ashland Alitz
July 6th, 2026 12:02 AM
Sadie, I appreciate your wonderful feedback. I'm glad to hear that you found the process smooth and stress-free, and that our communication met your expectations. Matching your AimLoan rate and ensuring everything went seamlessly was a priority,...
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It was an overall a good experience really easy to work with
Reply from Ashland Alitz
July 2nd, 2026 02:11 AM
Dylan, I'm happy to hear that you found working with me to be easy and that you had a good experience overall. Thank you for sharing your feedback. If there's anything else I can assist you with, please don't hesitate to reach out.
Would highly recommend. Competitive in every way, which is what you'd want for a mortgage. Also helped quickly considering everything.
Reply from Owner
July 2nd, 2026 02:12 AM
Thank you, Brendan, for your recommendation. I'm grateful to hear that you found my services competitive and efficient. If you need any further assistance or have more questions, please feel free to reach out.
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About
At Fairway, we are dedicated to finding great rates and loan options for our clients while offering some of the fastest turn times in the industry. Our goal is to act as a trusted advisor, providing highly personalized service and helping you through every step of the loan process. It’s all designed to exceed expectations, provide satisfaction and earn trust. Since opening our doors 25 years ago, our team has helped thousands of Americans achieve their dream of homeownership. Fairway is a full-service mortgage lender based in Madison, Wisconsin, and Carrollton, Texas, with more than 7,900 team members and 700 branches nationwide. Fairway funded $72.5 billion in 2021. For more information, go to fairwayindependentmc.com
Products & Services
Mortgage Loan Officer
FHA Home Loan
VA Home Loan
Specialities
Conventional
VA
FHA
Down Payment Assistance
USDA
Search Rank ScoreLearn More →
481
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Memberships
- River Falls WI
- Chippewa Valley builder association
- Chippewa Valley Home Builders Association
Addresses and Serving Areas
Primary Serving Area
Other Serving Areas
Year Started
2016
Time Zone
Pacific Standard Time (PST)
Licenses
- NMLS# 1584948
Gallery
Awards
Housingwire Rising...
Achievements
- Top 1% mortgage lender
Hobbies
- Being a mom
- Writing mortgages
- Boating
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Disclaimer
Copyright©2025 Fairway Independent Mortgage Corporation. NMLS#2289 (https://nmlsconsumeraccess.org/EntityDetails.aspx/company/2289).
4750 S. Biltmore Lane, Madison, WI 53718, 1-866-912-4800. Restrictions and limitations may apply. All rights reserved. Equal Housing Opportunity.
Legal Disclosures: bit.ly/FIMCDisclosures