Ashland Alitz
Branch Sales Manager | NMLS# 1584948
At Fairway, we are dedicated to finding great rates and loan options for our clients while offering some of the fastest turn times in the industry. Our goal is to act as a trusted advisor, providing highly personalized service and helping y... Show More
Location & Business Hours
Business Hours
Tues
9 AM to 5 PM
Wed
9 AM to 5 PM
Thu
9 AM to 5 PM
View All days
Search Reviews
Search
Write a Review
Overall Ratings
Filter by Date
Range
Filter by Rating
Reviews from Web
Ashland's open line of communication was top notch and she was always available for questions and answered them in a timely manner. I would highly reccomend Ashland for all your mortgage needs. Her team was also very responsive in assisting...
read more
Reply from Ashland Alitz
November 4th, 2025 11:33 PM
David, I'm grateful for your feedback and the recommendation. Ensuring open and timely communication is essential to me, and I'm glad to know it made a positive difference for you. It’s great to hear that my team was responsive during your...
read more
Ashland is very helpful and knowledgeable. She went out of her way to individualize our experience with her and made sure we had all the information we needed to make a decision. Her little tips emails especially made us feel well taken care...
read more
Reply from Ashland Alitz
April 5th, 2025 12:00 AM
I'm thrilled to hear that you found my guidance helpful and that the individualized experience and tips were beneficial for you. It was a pleasure assisting you, and I truly appreciate your kind recommendation to your family and friends.
Ashland truly went above & beyond for my family to help us buy our first home! She was always there if we had any questions & we couldn't believe how fast Ashland & her team worked to get us our home in such a short time span! 10/10!
Reply from Ashland Alitz
March 11th, 2024 01:28 AM
Thanks Ann! So happy for you and your family!
We worked with Ashland and her team on our mortgage just recently, and had the best experience! Everyone is very kind and professional and very knowledgeable. Ashland knew all of the ins and outs of a VA loan and was able to answer any questions...
read more
You were very knowledgeable, and quick to respond to any questions so had!
Reply from Ashland Alitz
September 29th, 2026 06:20 PM
Amber, I appreciate your kind words. I'm glad to hear that my knowledge and responsiveness were helpful to you. At Fairway Home Mortgage, ensuring a smooth experience is always our goal.
Professional, friendly. Dedicated to helping the customer succeed.
Reply from Owner
September 29th, 2026 06:20 PM
Louis, I'm grateful for your kind words. It's wonderful to hear that you found my approach professional and friendly. At Fairway Home Mortgage, we are dedicated to helping our customers succeed, and I'm glad that this was reflected in your...
read more
Communication. Dedication to making it work. Friendly. Professional.
Reply from Ashland Alitz
September 28th, 2026 02:29 PM
Thank you, Louis, for highlighting the communication and dedication you experienced. I'm glad my friendly and professional approach made a positive impact on your journey with Fairway Home Mortgage.
The DSCR product was awesome, and the team took great care of me!
Reply from Owner
September 28th, 2026 02:30 PM
I'm happy to hear that you had a great experience with the DSCR product, Travis. At Fairway Home Mortgage, we strive to ensure our clients are well taken care of throughout the entire process.
The DSCR loan was awesome, and the team took great care of me throughout the process.
Reply from Ashland Alitz
September 21st, 2026 12:14 AM
I'm glad to hear that you had a great experience with the DSCR loan, Travis. At Fairway Home Mortgage, we strive to take excellent care of our clients, and it's wonderful to know that you felt supported throughout the process.
worked Through all obstacles to close on time!
Reply from Ashland Alitz
September 21st, 2026 12:14 AM
Tim, I'm grateful you appreciated my efforts in working through all obstacles to close on time. At Fairway Home Mortgage, ensuring a smooth closing process is always a priority for us.
1–10 of 458
About
At Fairway, we are dedicated to finding great rates and loan options for our clients while offering some of the fastest turn times in the industry. Our goal is to act as a trusted advisor, providing highly personalized service and helping you through every step of the loan process. It’s all designed to exceed expectations, provide satisfaction and earn trust. Since opening our doors 25 years ago, our team has helped thousands of Americans achieve their dream of homeownership. Fairway is a full-service mortgage lender based in Madison, Wisconsin, and Carrollton, Texas, with more than 7,900 team members and 700 branches nationwide. Fairway funded $72.5 billion in 2021. For more information, go to fairwayindependentmc.com
Products & Services
Mortgage Loan Officer
FHA Home Loan
VA Home Loan
Specialities
Conventional
VA
FHA
Down Payment Assistance
USDA
Search Rank ScoreLearn More →
What is the Search Rank Score®?
Experience.com’s Search Rank Score measures a professional’s online search visibility across hundreds of key SEO attributes.
Memberships
- River Falls WI
- Chippewa Valley builder association
- Chippewa Valley Home Builders Association
Addresses and Serving Areas
Primary Serving Area
Other Serving Areas
Year Started
2016
Time Zone
Pacific Standard Time (PST)
Licenses
- NMLS# 1584948
Gallery
Awards
Housingwire Rising...
Achievements
- Top 1% mortgage lender
Hobbies
- Being a mom
- Writing mortgages
- Boating
View All
Disclaimer
Copyright©2025 Fairway Independent Mortgage Corporation. NMLS#2289 (https://nmlsconsumeraccess.org/EntityDetails.aspx/company/2289).
4750 S. Biltmore Lane, Madison, WI 53718, 1-866-912-4800. Restrictions and limitations may apply. All rights reserved. Equal Housing Opportunity.
Legal Disclosures: bit.ly/FIMCDisclosures