Ashland Alitz
Branch Sales Manager | NMLS# 1584948
At Fairway, we are dedicated to finding great rates and loan options for our clients while offering some of the fastest turn times in the industry. Our goal is to act as a trusted advisor, providing highly personalized service and helping y...... Show More
Location & Business Hours
Business Hours
Tues
9 AM to 5 PM
Wed
9 AM to 5 PM
Thu
9 AM to 5 PM
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Reviews from Web
Ashland's open line of communication was top notch and she was always available for questions and answered them in a timely manner. I would highly reccomend Ashland for all your mortgage needs. Her team was also very responsive in assisting...
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Reply from Ashland Alitz
November 4th, 2025 11:33 PM
David, I'm grateful for your feedback and the recommendation. Ensuring open and timely communication is essential to me, and I'm glad to know it made a positive difference for you. It’s great to hear that my team was responsive during your...
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Ashland is very helpful and knowledgeable. She went out of her way to individualize our experience with her and made sure we had all the information we needed to make a decision. Her little tips emails especially made us feel well taken care...
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Reply from Ashland Alitz
April 5th, 2025 12:00 AM
I'm thrilled to hear that you found my guidance helpful and that the individualized experience and tips were beneficial for you. It was a pleasure assisting you, and I truly appreciate your kind recommendation to your family and friends.
Ashland truly went above & beyond for my family to help us buy our first home! She was always there if we had any questions & we couldn't believe how fast Ashland & her team worked to get us our home in such a short time span! 10/10!
Reply from Ashland Alitz
March 11th, 2024 01:28 AM
Thanks Ann! So happy for you and your family!
We can't thank Ashland enough for her expertise, efficient communication, and hard work in assisting us in closing on a lake property (in record time)! Highly recommend Ashland and her team!
Very efficient communication and moved the process along quickly!
Reply from Ashland Alitz
June 15th, 2026 02:20 PM
I'm happy to hear that you appreciated the efficient communication and quick process, Melissa. Ensuring a smooth experience is a priority for me. If you ever have more questions or need further assistance, please don't hesitate to reach out....
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Very olid just didn't fill us in on everything
Reply from Ashland Alitz
June 13th, 2026 03:23 PM
Sterling, I appreciate your feedback. I'm sorry to hear that you felt not all information was communicated to you. Please reach out to me directly so we can discuss any specific concerns and ensure you have all the details you need.
Ashland and the team made the process of buying a home very easy and communicated often.
Reply from Owner
June 13th, 2026 03:23 PM
Brett, thank you for your kind words. I'm glad to hear that our communication and efforts made your home-buying process easy. If you have any more questions or need further assistance, I'm here to help.
Everything was communicated very clearly and the team made the buying process so much easier.
Reply from Ashland Alitz
June 9th, 2026 02:51 PM
Brett, I'm grateful for your feedback. It's great to hear that clear communication and teamwork made the buying process easier for you. If you have any more questions or need further assistance, I'm here to help.
Fantastic service. Ashland went above & beyond to help me buy a house. Worked with me to resolve a bank issue.
Reply from Owner
June 9th, 2026 02:52 PM
Zedd, I appreciate your kind words about my service. I'm glad I could assist you with the bank issue and help you with your home purchase. If you have any more questions or need further assistance in the future, please feel free to reach out....
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Worked above & beyond with me during my difficult bank issues. Checked in & helped me with my bank during a call.
Reply from Ashland Alitz
June 9th, 2026 02:52 PM
Brittney, I appreciate you sharing your experience. I'm glad I could support you through the challenges with your bank and provide assistance during your call. If you need any further help, please feel free to reach out.
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About
At Fairway, we are dedicated to finding great rates and loan options for our clients while offering some of the fastest turn times in the industry. Our goal is to act as a trusted advisor, providing highly personalized service and helping you through every step of the loan process. It’s all designed to exceed expectations, provide satisfaction and earn trust. Since opening our doors 25 years ago, our team has helped thousands of Americans achieve their dream of homeownership. Fairway is a full-service mortgage lender based in Madison, Wisconsin, and Carrollton, Texas, with more than 7,900 team members and 700 branches nationwide. Fairway funded $72.5 billion in 2021. For more information, go to fairwayindependentmc.com
Products & Services
Mortgage Loan Officer
FHA Home Loan
VA Home Loan
Specialities
Conventional
VA
FHA
Down Payment Assistance
USDA
Search Rank ScoreLearn More →
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Memberships
- River Falls WI
- Chippewa Valley builder association
- Chippewa Valley Home Builders Association
Addresses and Serving Areas
Year Started
2016
Time Zone
Pacific Standard Time (PST)
Licenses
- NMLS# 1584948
Gallery
Awards
Housingwire Rising...
Achievements
- Top 1% mortgage lender
Hobbies
- Being a mom
- Writing mortgages
- Boating
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Disclaimer
Copyright©2025 Fairway Independent Mortgage Corporation. NMLS#2289 (https://nmlsconsumeraccess.org/EntityDetails.aspx/company/2289).
4750 S. Biltmore Lane, Madison, WI 53718, 1-866-912-4800. Restrictions and limitations may apply. All rights reserved. Equal Housing Opportunity.
Legal Disclosures: bit.ly/FIMCDisclosures