Ashland Alitz
Branch Sales Manager | NMLS# 1584948
At Fairway, we are dedicated to finding great rates and loan options for our clients while offering some of the fastest turn times in the industry. Our goal is to act as a trusted advisor, providing highly personalized service and helping y... Show More
Location & Business Hours
Business Hours
Thu
9 AM to 5 PM
Fri
9 AM to 5 PM
Sat
closed
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Reviews from Web
It was an overall a good experience really easy to work with
Reply from Ashland Alitz
July 2nd, 2026 02:11 AM
Dylan, I'm happy to hear that you found working with me to be easy and that you had a good experience overall. Thank you for sharing your feedback. If there's anything else I can assist you with, please don't hesitate to reach out.
Would highly recommend. Competitive in every way, which is what you'd want for a mortgage. Also helped quickly considering everything.
Reply from Owner
July 2nd, 2026 02:12 AM
Thank you, Brendan, for your recommendation. I'm grateful to hear that you found my services competitive and efficient. If you need any further assistance or have more questions, please feel free to reach out.
Quick updates, great communication on clarification q's which can be hard to respond to its appreciated. Best of rate options.
Reply from Ashland Alitz
July 2nd, 2026 02:12 AM
Brendan, thank you for your feedback. I'm glad to know that you appreciated the quick updates and communication throughout the process. It's important to me to provide the best rate options and ensure clarity for any questions you have. If...
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Ashland was absolutely wonderful to work with throughout our home-buying process. She was knowledgeable, responsive, and always willing to answer our questions. She kept us informed every step of the way, making what could have been a stressful...
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Reply from Ashland Alitz
July 2nd, 2026 02:13 AM
Molly, I appreciate your thoughtful review and recommendation. I'm glad I could provide the support and knowledge to make your home-buying process smooth and manageable. Ensuring you're informed and comfortable throughout is always my goal,...
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We can't thank Ashland enough for her expertise, efficient communication, and hard work in assisting us in closing on a lake property (in record time)! Highly recommend Ashland and her team!
Reply from Owner
July 2nd, 2026 02:14 AM
Melissa, I appreciate your kind words and recommendation. I'm glad my expertise and efficient communication were helpful in closing on your lake property quickly. If you ever need assistance again, please feel welcome to reach out.
Very efficient communication and moved the process along quickly!
Reply from Ashland Alitz
June 15th, 2026 02:20 PM
I'm happy to hear that you appreciated the efficient communication and quick process, Melissa. Ensuring a smooth experience is a priority for me. If you ever have more questions or need further assistance, please don't hesitate to reach out....
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Very olid just didn't fill us in on everything
Reply from Ashland Alitz
June 13th, 2026 03:23 PM
Sterling, I appreciate your feedback. I'm sorry to hear that you felt not all information was communicated to you. Please reach out to me directly so we can discuss any specific concerns and ensure you have all the details you need.
Ashland and the team made the process of buying a home very easy and communicated often.
Reply from Owner
June 13th, 2026 03:23 PM
Brett, thank you for your kind words. I'm glad to hear that our communication and efforts made your home-buying process easy. If you have any more questions or need further assistance, I'm here to help.
Everything was communicated very clearly and the team made the buying process so much easier.
Reply from Ashland Alitz
June 9th, 2026 02:51 PM
Brett, I'm grateful for your feedback. It's great to hear that clear communication and teamwork made the buying process easier for you. If you have any more questions or need further assistance, I'm here to help.
Fantastic service. Ashland went above & beyond to help me buy a house. Worked with me to resolve a bank issue.
Reply from Owner
June 9th, 2026 02:52 PM
Zedd, I appreciate your kind words about my service. I'm glad I could assist you with the bank issue and help you with your home purchase. If you have any more questions or need further assistance in the future, please feel free to reach out....
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About
At Fairway, we are dedicated to finding great rates and loan options for our clients while offering some of the fastest turn times in the industry. Our goal is to act as a trusted advisor, providing highly personalized service and helping you through every step of the loan process. It’s all designed to exceed expectations, provide satisfaction and earn trust. Since opening our doors 25 years ago, our team has helped thousands of Americans achieve their dream of homeownership. Fairway is a full-service mortgage lender based in Madison, Wisconsin, and Carrollton, Texas, with more than 7,900 team members and 700 branches nationwide. Fairway funded $72.5 billion in 2021. For more information, go to fairwayindependentmc.com
Products & Services
Mortgage Loan Officer
FHA Home Loan
VA Home Loan
Specialities
Conventional
VA
FHA
Down Payment Assistance
USDA
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Memberships
- River Falls WI
- Chippewa Valley builder association
- Chippewa Valley Home Builders Association
Addresses and Serving Areas
Primary Serving Area
Other Serving Areas
Year Started
2016
Time Zone
Pacific Standard Time (PST)
Licenses
- NMLS# 1584948
Gallery
Awards
Housingwire Rising...
Achievements
- Top 1% mortgage lender
Hobbies
- Being a mom
- Writing mortgages
- Boating
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Disclaimer
Copyright©2025 Fairway Independent Mortgage Corporation. NMLS#2289 (https://nmlsconsumeraccess.org/EntityDetails.aspx/company/2289).
4750 S. Biltmore Lane, Madison, WI 53718, 1-866-912-4800. Restrictions and limitations may apply. All rights reserved. Equal Housing Opportunity.
Legal Disclosures: bit.ly/FIMCDisclosures