Ashland Alitz
Branch Sales Manager | NMLS# 1584948
At Fairway, we are dedicated to finding great rates and loan options for our clients while offering some of the fastest turn times in the industry. Our goal is to act as a trusted advisor, providing highly personalized service and helping y... Show More
Location & Business Hours
Business Hours
Thu
9 AM to 5 PM
Fri
9 AM to 5 PM
Sat
closed
View All days
Search Reviews
Search
Write a Review
Overall Ratings
Filter by Date
Range
Filter by Rating
Reviews from Web
Worked above & beyond with me during my difficult bank issues. Checked in & helped me with my bank during a call.
Reply from Ashland Alitz
June 9th, 2026 02:52 PM
Brittney, I appreciate you sharing your experience. I'm glad I could support you through the challenges with your bank and provide assistance during your call. If you need any further help, please feel free to reach out.
Ashland Alitz has received a review with 5 star rating from Devin M
Reply from Owner
June 9th, 2026 02:52 PM
Thank you for the great rating, Devin. I'm glad to know you had a positive experience with Fairway Home Mortgage. If there's ever anything more I can assist you with, please feel free to reach out.
The team provided timely and professional communication. We were happy with our rates.
Reply from Ashland Alitz
June 9th, 2026 02:53 PM
Devin, I appreciate your feedback. I'm glad to hear that you were happy with the rates and found our communication timely and professional. If you have any further questions or need assistance in the future, please feel free to reach out.
If you need someone who will close on time, Ashland is the one! Also, very reasonable pricing and will work creatively to make sure you get your money's worth.
Reply from Owner
June 9th, 2026 02:54 PM
Thank you, Vanessa, for your kind words. I'm glad to hear that you appreciated the timely closing and found the pricing reasonable. Working creatively to ensure my clients get their money's worth is something I always strive for. If you have...
read more
Despite some communication hiccups, Ashland was able to get us to closing on time and had competive rates which were the two most important criterias for us.
Reply from Ashland Alitz
June 2nd, 2026 03:53 PM
Vanessa, I appreciate your feedback and am grateful that we achieved your most important goals of on-time closing and competitive rates. I apologize for any communication hiccups along the way and will strive to improve in that area. If you...
read more
The advice given, communication, and ability to communicate whenever
Reply from Ashland Alitz
June 2nd, 2026 03:53 PM
Allie, I'm grateful for your feedback. I'm pleased that the advice and communication met your expectations and that you found it easy to communicate with me throughout the process. If there's anything else you need, please feel free to reach...
read more
Ashland and her team are simply THE BEST!!! If you are looking to buy a home I would recommend them 100%!! Great communication and they are awesome at helping answer questions and make the process as smoothe as possible!!!
Reply from Owner
June 2nd, 2026 03:54 PM
Wendy, I'm grateful for your enthusiastic recommendation. It's wonderful to hear that you appreciated our communication and support throughout the home-buying process. Ensuring a smooth experience and answering your questions are priorities...
read more
Awesome communication by Ashland and the whole team! The online application and portal were very easy to use! Buying a house after moving from another state was overwhelming but the team made the process very manageable and provided all of...
read more
Reply from Ashland Alitz
May 26th, 2026 05:15 PM
Wendy, I appreciate your kind words and recommendation. I'm glad to hear that the communication and online tools made your home-buying process more manageable. It's important to me and my team that we provide the support you need, especially...
read more
Ashland Alitz has received a review with 5 star rating from Gabby N
Reply from Owner
May 26th, 2026 05:15 PM
Thank you, Gabby, for the great rating. I appreciate it and am here if you ever need assistance in the future.
Ashland took her time late at night to help me understanf closing cost and took her time to go through each cost and what it meant when i did not understand it. She was overall extremely friendly !
Reply from Ashland Alitz
May 26th, 2026 05:16 PM
Thank you, Gabriella, for sharing your experience. I'm glad I could assist you with understanding the closing costs and ensure you felt comfortable with the details. I strive to be friendly and supportive throughout the process. If you have...
read more
51–60 of 458
About
At Fairway, we are dedicated to finding great rates and loan options for our clients while offering some of the fastest turn times in the industry. Our goal is to act as a trusted advisor, providing highly personalized service and helping you through every step of the loan process. It’s all designed to exceed expectations, provide satisfaction and earn trust. Since opening our doors 25 years ago, our team has helped thousands of Americans achieve their dream of homeownership. Fairway is a full-service mortgage lender based in Madison, Wisconsin, and Carrollton, Texas, with more than 7,900 team members and 700 branches nationwide. Fairway funded $72.5 billion in 2021. For more information, go to fairwayindependentmc.com
Products & Services
Mortgage Loan Officer
FHA Home Loan
VA Home Loan
Specialities
Conventional
VA
FHA
Down Payment Assistance
USDA
Search Rank ScoreLearn More →
What is the Search Rank Score®?
Experience.com’s Search Rank Score measures a professional’s online search visibility across hundreds of key SEO attributes.
Memberships
- River Falls WI
- Chippewa Valley builder association
- Chippewa Valley Home Builders Association
Addresses and Serving Areas
Primary Serving Area
Other Serving Areas
Year Started
2016
Time Zone
Pacific Standard Time (PST)
Licenses
- NMLS# 1584948
Gallery
Awards
Housingwire Rising...
Achievements
- Top 1% mortgage lender
Hobbies
- Being a mom
- Writing mortgages
- Boating
View All
Disclaimer
Copyright©2025 Fairway Independent Mortgage Corporation. NMLS#2289 (https://nmlsconsumeraccess.org/EntityDetails.aspx/company/2289).
4750 S. Biltmore Lane, Madison, WI 53718, 1-866-912-4800. Restrictions and limitations may apply. All rights reserved. Equal Housing Opportunity.
Legal Disclosures: bit.ly/FIMCDisclosures