Ashland Alitz
Branch Sales Manager | NMLS# 1584948
At Fairway, we are dedicated to finding great rates and loan options for our clients while offering some of the fastest turn times in the industry. Our goal is to act as a trusted advisor, providing highly personalized service and helping y... Show More
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Business Hours
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9 AM to 5 PM
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closed
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closed
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Reviews from Web
Ashland and her team were helpful, knowledgeable, and went above and beyond to help me finance my perfect home!
Reply from Ashland Alitz
July 19th, 2026 04:58 PM
Lindsey, I appreciate your kind words. I'm happy to hear that you found my team and me helpful and knowledgeable during your home financing process. Going above and beyond to assist you is something we strive for, and it's wonderful to know...
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I ran into a few issues while getting all of my information gathered. I could not find some verifying information on some money I had in my account and Ashland was able to rearrange my loan amount so I did not need to worry. Everything ran...
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Reply from Ashland Alitz
July 15th, 2026 11:54 PM
Lynelle, I'm glad to hear that everything went smoothly and closed on time despite the initial challenges. It was my pleasure to help rearrange the loan amount and ensure a stress-free process for you. If you have any more questions or need...
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Ashland and her team are the best! They were able to get my loan completed in 3 weeks. Melissa helped me with getting all of my documents, and making sure they were ready for underwriting. I recommend Ashland and her team to all of my acquaintances...
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Reply from Owner
July 15th, 2026 11:54 PM
Lynelle, I appreciate your kind recommendation. I'm glad we could complete your loan in just three weeks and that Melissa was helpful with your documents. It's wonderful to know that you feel confident recommending us to your friends and acquaintances....
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Ashland and her team were available anytime i I needed an answer a question. They were very knowledgeable and got me my answers quickly. My loan was approved and closed in 3 weeks. Would use them again if i I ever move again
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Reply from Ashland Alitz
July 15th, 2026 11:54 PM
Jerry, I'm glad to hear that you found my team and me accessible and knowledgeable during your loan process. It's great to know we were able to assist you promptly and facilitate a quick closing for your loan. If you ever decide to move again,...
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Great Mortgage provider, was able to lock in my rate before interest rates went up which I appreciated. Made my first home buyer experience go very smooth and low stress.
Reply from Owner
July 15th, 2026 11:55 PM
Dennis, I'm grateful for your positive feedback. It's good to know that locking in your rate helped make your first home-buying experience smooth and low-stress. If you have any further questions or need assistance in the future, please don't...
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The entire process felt more personalized. I really appreciate you locking my rate in and answering all the questions I had.
Reply from Ashland Alitz
July 9th, 2026 12:45 PM
Dennis, I'm glad to hear that the process felt personalized for you. Locking in your rate and providing answers to all your questions were priorities for me. Thank you for sharing your experience with Fairway Home Mortgage.
Great communication! Clear and quick!
Reply from Ashland Alitz
July 8th, 2026 02:29 AM
Brandi, I appreciate your feedback on the communication. I'm glad to hear that you found it clear and quick. If there's anything else I can assist you with, please let me know.
Very attentive and helpful with all aspects of financing our new home!
Reply from Owner
July 8th, 2026 02:30 AM
Andrew, I appreciate your kind words. I'm glad I could be attentive and helpful throughout the financing process for your new home. If you have any further questions or need assistance in the future, feel free to reach out.
Was able to make sure we got a good rate considering the current market conditions!
Reply from Ashland Alitz
July 6th, 2026 12:00 AM
Andrew, I'm grateful for your feedback. It's great to know that I could help secure a good rate for you, especially given the current market conditions. If there's anything else you need, please don't hesitate to reach out.
I had an outstanding experience working with Ashland and Melissa throughout my home buying process. Their communication was always fast, clear, and efficient, and I never had to wonder what the next step was. They were able to match my AimLoan...
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Reply from Ashland Alitz
July 6th, 2026 12:02 AM
Sadie, I appreciate your wonderful feedback. I'm glad to hear that you found the process smooth and stress-free, and that our communication met your expectations. Matching your AimLoan rate and ensuring everything went seamlessly was a priority,...
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About
At Fairway, we are dedicated to finding great rates and loan options for our clients while offering some of the fastest turn times in the industry. Our goal is to act as a trusted advisor, providing highly personalized service and helping you through every step of the loan process. It’s all designed to exceed expectations, provide satisfaction and earn trust. Since opening our doors 25 years ago, our team has helped thousands of Americans achieve their dream of homeownership. Fairway is a full-service mortgage lender based in Madison, Wisconsin, and Carrollton, Texas, with more than 7,900 team members and 700 branches nationwide. Fairway funded $72.5 billion in 2021. For more information, go to fairwayindependentmc.com
Products & Services
Mortgage Loan Officer
FHA Home Loan
VA Home Loan
Specialities
Conventional
VA
FHA
Down Payment Assistance
USDA
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Memberships
- River Falls WI
- Chippewa Valley builder association
- Chippewa Valley Home Builders Association
Addresses and Serving Areas
Primary Serving Area
Other Serving Areas
Year Started
2016
Time Zone
Pacific Standard Time (PST)
Licenses
- NMLS# 1584948
Gallery
Awards
Housingwire Rising...
Achievements
- Top 1% mortgage lender
Hobbies
- Being a mom
- Writing mortgages
- Boating
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Disclaimer
Copyright©2025 Fairway Independent Mortgage Corporation. NMLS#2289 (https://nmlsconsumeraccess.org/EntityDetails.aspx/company/2289).
4750 S. Biltmore Lane, Madison, WI 53718, 1-866-912-4800. Restrictions and limitations may apply. All rights reserved. Equal Housing Opportunity.
Legal Disclosures: bit.ly/FIMCDisclosures