Ashland Alitz
Branch Sales Manager | NMLS# 1584948
At Fairway, we are dedicated to finding great rates and loan options for our clients while offering some of the fastest turn times in the industry. Our goal is to act as a trusted advisor, providing highly personalized service and helping y... Show More
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Business Hours
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9 AM to 5 PM
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closed
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closed
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Reviews from Web
Ashland's quick response and communication was excellent!
Reply from Ashland Alitz
September 3rd, 2026 04:07 PM
Keith, I appreciate your feedback! I'm glad to hear that you found my communication and response times excellent. Thank you for taking the time to share your experience.
Ashland was easy to work with, quick to respond, and was a very helpful resource to us as first time homebuyers. She worked hard to earn our business and compete with a larger lender we were considering.
Reply from Ashland Alitz
August 10th, 2026 08:06 PM
Jessica, I appreciate your kind words and am glad to hear that I could be a helpful resource for you as first-time homebuyers. Working hard to earn your business and providing quick responses are important to me, especially when competing with...
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nothing to share
Reply from Ashland Alitz
August 10th, 2026 12:27 PM
Thank you, Blake, for taking the time to leave a rating. If you have any thoughts or feedback you'd like to share in the future, please feel free to reach out to me directly. Your insights are appreciated.
The ability to buy a house with your help.
Reply from Ashland Alitz
August 9th, 2026 02:55 PM
Lenura, I'm happy to know I could assist you in the process of buying a house. If you have any other questions or need further assistance, please feel free to reach out.
A+ with communication answering any question my wife and I had
Reply from Ashland Alitz
August 9th, 2026 02:55 PM
Marlon, I appreciate your kind feedback. I'm glad that I could provide A+ communication and answer any questions you and your wife had. If there's anything more you need or if any new questions come up, feel free to reach out anytime.
Fast answers and great support
Reply from Ashland Alitz
August 9th, 2026 02:56 PM
Lauren, thank you for highlighting the fast answers and great support you received. I'm happy to know that I could assist you effectively during the process. If there's anything more I can do for you, please feel free to reach out.
Ashland is an excellent, highly professional mortgage banker with great communication skills.
Reply from Owner
August 9th, 2026 02:56 PM
Richard, thank you for your positive feedback. I'm glad to hear you appreciated my professionalism and communication skills. It's important to me to provide a great experience for my clients. If you have any further questions or need assistance,...
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Ashland and her team are friendly, efficient, and fair. Ashland hersekf is especially responsive . She got me a great rate and took a very proactive approach to the lending process . Id I'd highky highly recommend her
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Reply from Ashland Alitz
August 4th, 2026 12:34 AM
Thank you, Richard, for your kind words and recommendation. I'm glad to hear that you found my approach proactive and that I could secure a great rate for you. Being friendly and efficient is important to ensure a smooth lending process. If...
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Ashland was great! She was a trooper when it came to a quick close and getting everything we needed
Reply from Ashland Alitz
July 28th, 2026 03:16 PM
Hunter, I appreciate your kind words. I'm glad to hear that I could help facilitate a quick closing and meet your needs. If you ever need assistance in the future, please don't hesitate to reach out.
Ashland and her team were helpful, knowledgeable, and went above and beyond to help me finance my perfect home!
Reply from Owner
July 28th, 2026 03:16 PM
Thank you, Lindsey, for your kind words. I'm happy to hear that my team and I could assist you in financing your perfect home. Going above and beyond for my clients is always my goal, and your satisfaction means a lot to me. If you need any...
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About
At Fairway, we are dedicated to finding great rates and loan options for our clients while offering some of the fastest turn times in the industry. Our goal is to act as a trusted advisor, providing highly personalized service and helping you through every step of the loan process. It’s all designed to exceed expectations, provide satisfaction and earn trust. Since opening our doors 25 years ago, our team has helped thousands of Americans achieve their dream of homeownership. Fairway is a full-service mortgage lender based in Madison, Wisconsin, and Carrollton, Texas, with more than 7,900 team members and 700 branches nationwide. Fairway funded $72.5 billion in 2021. For more information, go to fairwayindependentmc.com
Products & Services
Mortgage Loan Officer
FHA Home Loan
VA Home Loan
Specialities
Conventional
VA
FHA
Down Payment Assistance
USDA
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Memberships
- River Falls WI
- Chippewa Valley builder association
- Chippewa Valley Home Builders Association
Addresses and Serving Areas
Primary Serving Area
Other Serving Areas
Year Started
2016
Time Zone
Pacific Standard Time (PST)
Licenses
- NMLS# 1584948
Gallery
Awards
Housingwire Rising...
Achievements
- Top 1% mortgage lender
Hobbies
- Being a mom
- Writing mortgages
- Boating
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Disclaimer
Copyright©2025 Fairway Independent Mortgage Corporation. NMLS#2289 (https://nmlsconsumeraccess.org/EntityDetails.aspx/company/2289).
4750 S. Biltmore Lane, Madison, WI 53718, 1-866-912-4800. Restrictions and limitations may apply. All rights reserved. Equal Housing Opportunity.
Legal Disclosures: bit.ly/FIMCDisclosures