Ashland Alitz
Branch Sales Manager | NMLS# 1584948
At Fairway, we are dedicated to finding great rates and loan options for our clients while offering some of the fastest turn times in the industry. Our goal is to act as a trusted advisor, providing highly personalized service and helping y... Show More
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Business Hours
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9 AM to 5 PM
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closed
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closed
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Reviews from Web
Ashland was on the money, pleasant and efficient!
Very happy with her work and demeanor
Reply from Ashland Alitz
November 21st, 2025 04:42 PM
Christopher, I'm glad to know that you were pleased with my work and demeanor. Making the process smooth and efficient while maintaining a pleasant experience is important to me. Should you need any further assistance, feel free to get in touch....
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Ashland helped guide me through a very difficult process. I am forever indebted to her. She explained things to me in a way that I can understand. I am in healthcare and don't understand a lot of this loan information. She made me feel comfortable...
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Reply from Ashland Alitz
November 21st, 2025 04:42 PM
Charlotte, I appreciate your thoughtful review. I'm glad to hear I could be of help during such a challenging process and that the explanations were clear and reassuring for you, especially given your background in healthcare. It's important...
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All of your communication and making the process easy!
Reply from Ashland Alitz
November 14th, 2025 12:09 AM
I appreciate your feedback, Chase. I'm glad to hear that the communication and process were smooth for you. Making things easier is always my goal. If you have any questions or need further assistance in the future, feel free to reach out.
Thank you for all you help.
Reply from Owner
November 14th, 2025 12:10 AM
I'm glad I could assist you, Ami. If you have any further questions or need additional support in the future, please don't hesitate to get in touch. I appreciate you taking the time to share your feedback.
You were so helpful, fast, answerd all my questions
Reply from Ashland Alitz
November 14th, 2025 12:10 AM
I appreciate your feedback, Ami. I'm glad to know that I could assist you effectively and provide the quick responses you needed. Answering all your questions is a crucial part of ensuring you feel confident and informed throughout the process....
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My husband and I had a fantastic experience working with Ashland and her team! They took the time to clearly lay out all of our options, helped us understand what would best for our situation, and were incredibly creative in helping us stay...
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Reply from Owner
November 10th, 2025 02:29 PM
I'm grateful to hear about your fantastic experience, Rachel. It means a lot that you found the explanations clear and fitting for your needs. Ensuring you felt supported and informed each step of the way was a priority. Should you have future...
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Very easy to communicate with, giving us all our options and appreciate the creativity that went into making our loan affordable for us!
Reply from Ashland Alitz
November 10th, 2025 02:29 PM
I'm grateful for your feedback, Rachel. It's rewarding to hear that communication was smooth and that the options provided were clear. My goal is always to offer creative solutions that align with your financial needs. If there's anything further...
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Ashland Alitz has received a review with 5 star rating from David J
Reply from Owner
November 6th, 2025 11:16 PM
Thank you for your rating, David. It's great to know you had a positive experience. If there's anything else I can assist with, feel free to reach out.
Ashland Alitz has received a review with 5 star rating from Colton D
Reply from Owner
November 6th, 2025 11:17 PM
Colton, thank you for the positive rating. I appreciate your support and am glad I could meet your expectations at Fairway Home Mortgage.
Communication and extremely helpful and knowledgeable
Reply from Ashland Alitz
November 4th, 2025 11:33 PM
I appreciate your review, Colton. I'm glad to hear that you found the communication effective and the assistance helpful. It's my goal to ensure each client feels supported and informed throughout the process. If you have any more questions...
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About
At Fairway, we are dedicated to finding great rates and loan options for our clients while offering some of the fastest turn times in the industry. Our goal is to act as a trusted advisor, providing highly personalized service and helping you through every step of the loan process. It’s all designed to exceed expectations, provide satisfaction and earn trust. Since opening our doors 25 years ago, our team has helped thousands of Americans achieve their dream of homeownership. Fairway is a full-service mortgage lender based in Madison, Wisconsin, and Carrollton, Texas, with more than 7,900 team members and 700 branches nationwide. Fairway funded $72.5 billion in 2021. For more information, go to fairwayindependentmc.com
Products & Services
Mortgage Loan Officer
FHA Home Loan
VA Home Loan
Specialities
Conventional
VA
FHA
Down Payment Assistance
USDA
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Memberships
- River Falls WI
- Chippewa Valley builder association
- Chippewa Valley Home Builders Association
Addresses and Serving Areas
Primary Serving Area
Other Serving Areas
Year Started
2016
Time Zone
Pacific Standard Time (PST)
Licenses
- NMLS# 1584948
Gallery
Awards
Housingwire Rising...
Achievements
- Top 1% mortgage lender
Hobbies
- Being a mom
- Writing mortgages
- Boating
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Disclaimer
Copyright©2025 Fairway Independent Mortgage Corporation. NMLS#2289 (https://nmlsconsumeraccess.org/EntityDetails.aspx/company/2289).
4750 S. Biltmore Lane, Madison, WI 53718, 1-866-912-4800. Restrictions and limitations may apply. All rights reserved. Equal Housing Opportunity.
Legal Disclosures: bit.ly/FIMCDisclosures