Ashland Alitz
Branch Sales Manager | NMLS# 1584948
At Fairway, we are dedicated to finding great rates and loan options for our clients while offering some of the fastest turn times in the industry. Our goal is to act as a trusted advisor, providing highly personalized service and helping y... Show More
Location & Business Hours
Business Hours
Tues
9 AM to 5 PM
Wed
9 AM to 5 PM
Thu
9 AM to 5 PM
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Reviews from Web
it felt smooth, painless, and we were commubicated with every step of the way
Reply from Ashland Alitz
December 30th, 2025 03:27 PM
It's great to hear that the process felt smooth and painless for you, Leah. Ensuring clear communication every step of the way is something I prioritize, so I'm glad that it resonated with you. If you need anything further or have any questions,...
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Ashland is amazing!! Very thorough and explained everything along the way!
Reply from Owner
December 30th, 2025 03:27 PM
I appreciate your feedback, Mrs. It's great to know that you found my explanations thorough and helpful throughout the process. Ensuring that everything is clear and understandable for my clients is a priority for me. If there's anything else...
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She always answered our questions and explained this thoroughly so we understood. She did what she could to get us the best interest rate. You could tell she really had our best interest in mind.
Reply from Ashland Alitz
December 19th, 2025 02:01 PM
It's wonderful to hear that I was able to help you understand the process and secure a favorable interest rate, Alexander. My goal is always to ensure you feel informed and confident in your decisions. If you have any further questions or need...
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Ashland was amazing, thorough and very helpful getting this part of the process done.
Reply from Ashland Alitz
December 3rd, 2025 03:49 PM
I appreciate hearing about your experience, Ryan. I'm glad I could assist and make the process smooth and thorough for you. If you have any further questions or need additional support, please don't hesitate to contact me. Thank you for your...
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Communication was very prompt. Ashland was super friendly.
Reply from Ashland Alitz
December 2nd, 2025 01:41 AM
I'm glad to hear that my communication and friendliness made a positive impact on your experience, Natalie. Prompt communication is something I prioritize to ensure that everything goes smoothly. If you have any further questions or need assistance,...
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Easy to get a hold of when we were stressed about getting clear to close
Reply from Ashland Alitz
December 1st, 2025 04:36 AM
I'm glad to hear that you found me accessible during times of stress, Krista. Ensuring that you feel supported and can easily reach out when needed is a priority in the closing process. If there's anything else I can assist with, don't hesitate...
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Throughout the entire home-buying process, she was exceptional. She was extremely knowledgeable, attentive, and consistently responsive. Any time we reached out with a question, she replied promptly and provided clear, helpful information.Her...
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Reply from Ashland Alitz
December 1st, 2025 04:37 AM
Your feedback means a lot to me, Mark. I'm really pleased to hear that my efforts made your home-buying experience smoother and less stressful. Ensuring clear communication and being attentive to your needs are priorities in my work. Should...
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Superb service, expertise and knowledge helped to make a stressful time more pleasant than I expected it could be! So grateful for an excellent experience!
Reply from Owner
December 1st, 2025 04:38 AM
I'm grateful for your generous feedback, Connie. It's rewarding to know that my expertise and service could ease the stress of the process for you. Making the experience as pleasant as possible is always my priority. If you need further assistance...
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Excellent communication, clearly explained the process to me.
respectful and pleasant to wirk with
Reply from Ashland Alitz
November 24th, 2025 01:30 AM
I'm glad to hear that you appreciated the communication and clarity throughout the process. It's important to me to ensure all aspects are well explained and that working with me is a positive experience. If you have any further questions or...
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Ashland was so incredibly kind and helpful throughout the entire process. We went into the process thinking that we wouldnt be able to move for a couple of years. However, Ashland walked us through several scenarios and helped us find the best...
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Reply from Ashland Alitz
November 22nd, 2025 09:19 PM
I'm grateful for your kind feedback, Taylor. It was a pleasure assisting you through the process and exploring different scenarios to help make moving possible sooner than expected. Navigating challenges like a government shutdown can be stressful,...
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About
At Fairway, we are dedicated to finding great rates and loan options for our clients while offering some of the fastest turn times in the industry. Our goal is to act as a trusted advisor, providing highly personalized service and helping you through every step of the loan process. It’s all designed to exceed expectations, provide satisfaction and earn trust. Since opening our doors 25 years ago, our team has helped thousands of Americans achieve their dream of homeownership. Fairway is a full-service mortgage lender based in Madison, Wisconsin, and Carrollton, Texas, with more than 7,900 team members and 700 branches nationwide. Fairway funded $72.5 billion in 2021. For more information, go to fairwayindependentmc.com
Products & Services
Mortgage Loan Officer
FHA Home Loan
VA Home Loan
Specialities
Conventional
VA
FHA
Down Payment Assistance
USDA
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Memberships
- River Falls WI
- Chippewa Valley builder association
- Chippewa Valley Home Builders Association
Addresses and Serving Areas
Primary Serving Area
Other Serving Areas
Year Started
2016
Time Zone
Pacific Standard Time (PST)
Licenses
- NMLS# 1584948
Gallery
Awards
Housingwire Rising...
Achievements
- Top 1% mortgage lender
Hobbies
- Being a mom
- Writing mortgages
- Boating
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Disclaimer
Copyright©2025 Fairway Independent Mortgage Corporation. NMLS#2289 (https://nmlsconsumeraccess.org/EntityDetails.aspx/company/2289).
4750 S. Biltmore Lane, Madison, WI 53718, 1-866-912-4800. Restrictions and limitations may apply. All rights reserved. Equal Housing Opportunity.
Legal Disclosures: bit.ly/FIMCDisclosures