

Ashland Alitz
Branch Sales Manager | NMLS# 1584948

At Fairway, we are dedicated to finding great rates and loan options for our clients while offering some of the fastest turn times in the industry. Our goal is to act as a trusted advisor, providing highly personalized service and helping y... Show More
Location & Business Hours
Business Hours
Tues
9 AM to 5 PM
Wed
9 AM to 5 PM
Thu
9 AM to 5 PM
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Reviews from Web
I received a warm welcome! Wonderful communication (and patience) - All my questions were answered promptly and kept me informed about every development. Ashland demonstrated that she genuinely wanted me to achieve the best possible outcome...
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Reply from Ashland Alitz
January 25th, 2026 06:40 PM
It’s heartening to hear about your positive experience, Samantha. I'm glad you felt warmly welcomed and that the communication met your expectations throughout the process. Ensuring you were informed at every step and addressing your questions...
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Contact on any needed information and very quick answers to any questions. Could not give her enough credit for all her efforts on our behalf!
would hole heartedly recommend her to anyone !!
Reply from Ashland Alitz
January 18th, 2026 01:00 AM
David, I truly appreciate your generous words. It's rewarding to know that I could provide you with the needed information and quick responses to your questions. Your recommendation means a lot to me. If there's ever anything else I can assist...
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Great to work with. Kept me informed and was happy to answer any questions along the way.
Reply from Owner
January 18th, 2026 01:00 AM
I'm glad to hear that you had a positive experience, Jason. Keeping you informed and addressing your questions are key priorities for me in ensuring a smooth process. If you have any further questions or need assistance in the future, feel...
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Ashland and Fairway team were awesome from start to finish in the process thanks!
Reply from Owner
January 18th, 2026 01:01 AM
I appreciate your positive feedback, Joan. It's great to know that the support you received from start to finish was exactly what you needed. I'm glad the process met your expectations, and if there's anything else I can assist you with, please...
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everything went smoothly and answered all questions as they came up and very helpful
Reply from Ashland Alitz
January 10th, 2026 03:00 AM
I'm glad to hear everything went smoothly for you, Joan. Being able to provide answers and help when needed is an essential part of ensuring a positive experience. Should you have any more questions in the future or need further assistance,...
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Fast service and great communication
Reply from Ashland Alitz
January 10th, 2026 03:00 AM
I appreciate your review, Jessie. It’s great to hear that you found the service fast and communication effective. Ensuring a seamless and efficient experience is always a priority for me. If you have any questions or need further assistance,...
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Kept me informed, educated and aware of what was happening in the process as well as calming and concerns I had.
Reply from Ashland Alitz
January 7th, 2026 01:51 AM
It's reassuring to hear that I could keep you informed and educate you about the process, Jason. Addressing any concerns and ensuring you felt at ease during your experience is important to me. If you have more questions or need further assistance,...
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Ashland and her team made this process so smooth and understandable. As a first time home buyer I couldn’t ask for a more painless, easy process. They walked us through everything and helped us be completely informed from the first moment to...
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Reply from Owner
January 4th, 2026 04:39 PM
Leah, I'm truly grateful to hear that your experience as a first-time homebuyer was smooth and easy. Ensuring that the process is understandable and being available for questions are priorities I hold dear. I'm glad the offer for healthcare...
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Working with Ashland was an amazing experience. She is extremely knowledgeable and always quick to respond to my emails and texts. Ashland genuinely cares and truly wants what is best for you financially. I always felt that she had my best...
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Reply from Owner
December 31st, 2025 12:38 AM
I'm grateful for your feedback, Christa. It means a lot to me that you felt supported and informed throughout the process. Ensuring that I understand and prioritize your best interests is incredibly important to me. Thank you for trusting me...
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Working with Ashland was an amazing experience. She is extremely knowledgeable and always quick to respond to my emails and texts. Ashland genuinely cares and truly wants what is best for you financially. I always felt that she had my best...
read more
Reply from Ashland Alitz
December 31st, 2025 12:38 AM
I'm grateful for your thoughtful feedback, Christa. Knowing that you felt supported and in capable hands during our work together is important to me. I'm committed to providing responsive and informed service to ensure you feel confident in...
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About
At Fairway, we are dedicated to finding great rates and loan options for our clients while offering some of the fastest turn times in the industry. Our goal is to act as a trusted advisor, providing highly personalized service and helping you through every step of the loan process. It’s all designed to exceed expectations, provide satisfaction and earn trust. Since opening our doors 25 years ago, our team has helped thousands of Americans achieve their dream of homeownership. Fairway is a full-service mortgage lender based in Madison, Wisconsin, and Carrollton, Texas, with more than 7,900 team members and 700 branches nationwide. Fairway funded $72.5 billion in 2021. For more information, go to fairwayindependentmc.com
Products & Services
Mortgage Loan Officer
FHA Home Loan
VA Home Loan
Specialities
Conventional
VA
FHA
Down Payment Assistance
USDA
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Memberships
- River Falls WI
- Chippewa Valley builder association
- Chippewa Valley Home Builders Association
Addresses and Serving Areas
Primary Serving Area
Other Serving Areas
Year Started
2016
Time Zone
Pacific Standard Time (PST)
Licenses
- NMLS# 1584948
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Awards
Housingwire Rising...
Achievements
- Top 1% mortgage lender
Hobbies
- Being a mom
- Writing mortgages
- Boating
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Disclaimer
Copyright©2025 Fairway Independent Mortgage Corporation. NMLS#2289 (https://nmlsconsumeraccess.org/EntityDetails.aspx/company/2289).
4750 S. Biltmore Lane, Madison, WI 53718, 1-866-912-4800. Restrictions and limitations may apply. All rights reserved. Equal Housing Opportunity.
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