Geoff Smith
Branch Manager & Loan Officer
Geoff Smith is a Branch Manager and Senior Loan Officer with Assurance Financial in Roswell, GA, serving North Metro Atlanta. With 14+ years in the mortgage industry, he is dedicated to guiding clients through the home loan process with exc... Show More
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The experience was exciting, but not overwhelming, Geoff and his staff made us feel at ease throughout the whole proces. We are happy that we made the decision to choose Assurance Financial, and would recommend this service to anyone looking...
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Geoff has always been so available whenever I, or one of my clients have questions. He takes time to explain things in an understandable way and is more than likeable!!!
Geoff is such a pleasant guy to work with! He made my first home purchase feel a lot less intimidating than it could have been!
I am out of buyers at the moment was the only reason I answered no to the referral question.
Reply from Geoff Smith
August 26th, 2026 01:58 PM
I really appreciate the feedback and am looking forward to working with you again.
this was my second time using you and it makes the situation so much easier and the communication was fantastic and the time was truly taken to walk us through any questions we had. 10/10 from me and very appreciative
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Reply from Geoff Smith
August 24th, 2026 05:58 PM
I enjoyed working with you. Thanks for the great feedback.
Geoff was great to work with! He was able to get my clients into their new home and get past some hurdles with ease! I will definitely refer him whenever I can.
Reply from Geoff Smith
August 21st, 2026 08:26 PM
I really appreciate the feedback and am looking forward to working with you again.
Great communication throughout the transaction and we closed as scheduled!
Reply from Geoff Smith
August 19th, 2026 05:31 PM
It was great working with you. Thanks again for putting your trust in us.
've worked with Geoff Smith at Assurance Mortgage on multiple property purchases, and every experience has been outstanding. Even when we've had complicated financing situations, Geoff has guided us through the process with professionalism,...
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Reply from Geoff Smith
August 14th, 2026 04:58 PM
I really appreciate the feedback and am looking forward to working with you again.
This was my first time going through the mortgage process and Geoff and his team made the experience a positive one.
Reply from Geoff Smith
July 14th, 2026 01:43 PM
We were honored to help you! Hope you are all moved in and loving it!
I was reffered to Assurance financial specifically Geoff Smith by my realtor Lisa Fannon of Maximum one realtors. Geoff and his co worker Chase assisted in the process by being instant to respond to emails, texts and by phone. The info they...
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Reply from Geoff Smith
July 14th, 2026 01:53 PM
Andrew, thank you for taking to leave such a positive review. It was our pleasure to meet and work with you on this. We are here if you ever need anything. Best of luck with the new home!
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About
Geoff Smith is a Branch Manager and Senior Loan Officer with Assurance Financial in Roswell, GA, serving North Metro Atlanta. With 14+ years in the mortgage industry, he is dedicated to guiding clients through the home loan process with exceptional service. Geoff is an active community leader, serving on several local boards and organizations while coaching youth football. A University of Georgia graduate, he enjoys golf, camping, and traveling with his wife and two sons. Licensed in GA, FL, AL, NC, SC, TN & AR. NMLS# 1043587
Products & Services
Mortgage Loan Officer
FHA Home Loan
VA Home Loan
Jumbo Home Loan
Conventional Home Loan
Specialities
Conventional Loans
FHA Loans
VA Loans
USDA RD Loans
Jumbo Loans
FTHB Loans
Construction Loans
Modular Homes Loans
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Positions
- Assurance Financial - Loan Officer and Branch ManagerJan 1st, 2022 - Current
Memberships
- Greater North Fulton Chamber of Commerce
- Roswell Inc.
- Alpharetta Business Association Board Member
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Addresses and Serving Areas
Primary Serving Area
Other Serving Areas
Year Started
2001
Time Zone
Mountain Standard Time (MST)
Licenses
- NMLS #: 1043587
Awards
Achievements
- 2023 Assurance Financial Presidents Club
Hobbies
- Coaching Youth Football
- Cooking
- Hiking
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Disclaimer
Equal Housing Opportunity NMLS# 70876.
For legal information, visit https://assurancemortgage.com/legal/.
Find privacy policy at https://assurancemortgage.com/privacy-policy/.
For licensing information, go to www.nmlsconsumeraccess.org.