Ashland Alitz
Branch Sales Manager | NMLS# 1584948
At Fairway, we are dedicated to finding great rates and loan options for our clients while offering some of the fastest turn times in the industry. Our goal is to act as a trusted advisor, providing highly personalized service and helping y... Show More
Location & Business Hours
Business Hours
Tues
9 AM to 5 PM
Wed
9 AM to 5 PM
Thu
9 AM to 5 PM
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Reviews from Web
We had a long closing period and I had wanted to run scenarios early in the process and was told that that needed to wait until closer to close. By the time it came around things felt rushed and I felt very stressed to make sure that I had...
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Reply from Ashland Alitz
September 4th, 2024 01:24 PM
Hi Eric, I appreciate your feedback and am sorry to hear that you felt rushed during the process. Your satisfaction is fundamental to our business and I regret if we could not meet your expectations this time. I agree that running scenarios...
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Her attention to detail, attentiveness, and positivity.
Reply from Ashland Alitz
August 30th, 2024 07:49 PM
I'm delighted to hear that you had such a positive experience, Kelsey. Providing detailed attention, responsiveness, and positivity are priorities for me, and I'm thrilled to know it added value to your home purchasing process. Thank you for...
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I liked the clear and competent work
Reply from Ashland Alitz
August 30th, 2024 08:47 PM
I'm thrilled to hear that you had a positive experience with your loan purchase, Davran. Your satisfaction is my top priority, so it's great to know that the clarity and competency of my work met your expectations. I appreciate your feedback...
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Ashland was really responsive. I am even more impressed when she was dealing with a new baby coming and still really responsive. She made the process so easy. I didn't feel like I am just a number like when dealing with big bank (I had pre-approval...
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Reply from Owner
August 30th, 2024 07:49 PM
Hi Khanh, I'm thrilled to hear that you had a positive experience working with me at Fairway Independent Mortgage Corporation. I strive to ensure that each of my clients feel valued and never just like a number, so your feedback is very much...
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Ashland was really responsive. I am even more impressed when she was dealing with a new baby coming and still really responsive. She made the process so easy. I didn't feel like I am just a number like when dealing with big bank (I had pre-approval...
read more
Reply from Ashland Alitz
August 30th, 2024 08:46 PM
Hi Khanh, thank you for the glowing review and the full 5-star rating. I'm thrilled to hear that you found the process easy and that you felt valued as a client - this is always my aim. The fact that you felt special, even during my own big...
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I liked how you reached out during the process to explain next steps. Even though I had been through the process before you forget things.
Reply from Ashland Alitz
August 30th, 2024 07:49 PM
I'm so glad to hear that you found the communication during the loan process helpful, Ryan! It's always my aim to keep clients informed and confident every step of the way - even if this isn't their first time. Thank you for the stellar rating...
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Ashland was professional, thorough, prompt,kind, personable, intelligent and patient. She guided me through my first house buying process. I would love to work with her in the future!
Reply from Ashland Alitz
August 30th, 2024 08:47 PM
It's fantastic to hear that your first house buying process was smooth with Fairway Independent Mortgage Corporation, Liliana. Your positive feedback means a lot. I'm glad to know the process was easier because of our work together. I look...
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Responsive, easy to work with and explained everything in detail
Reply from Ashland Alitz
July 24th, 2024 11:45 AM
Thank you so much for your kind words, Dana. I'm thrilled to hear that you found the process easy and appreciated my detailed explanations. It was a pleasure assisting you with your purchase. Reviews like yours make my job incredibly rewarding....
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Ashland Alitz has received a review with 5 star rating from Hailey D
Reply from Owner
July 24th, 2024 11:46 AM
Thank you for the glowing review, Hailey! I'm delighted you had a positive experience with us at Fairway Independent Mortgage Corporation. Your feedback and 5-star rating truly mean a lot to me. Looking forward to assisting you with future...
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Ashland and the whole team made everything so clear and easy for us!
Reply from Ashland Alitz
July 24th, 2024 11:46 AM
I'm so pleased to hear that you found the process clear and easy, Hailey! Your positive experience is our top priority at Fairway Independent Mortgage Corporation. Thank you for taking the time to give us a 5-star rating and for choosing us...
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About
At Fairway, we are dedicated to finding great rates and loan options for our clients while offering some of the fastest turn times in the industry. Our goal is to act as a trusted advisor, providing highly personalized service and helping you through every step of the loan process. It’s all designed to exceed expectations, provide satisfaction and earn trust. Since opening our doors 25 years ago, our team has helped thousands of Americans achieve their dream of homeownership. Fairway is a full-service mortgage lender based in Madison, Wisconsin, and Carrollton, Texas, with more than 7,900 team members and 700 branches nationwide. Fairway funded $72.5 billion in 2021. For more information, go to fairwayindependentmc.com
Products & Services
Mortgage Loan Officer
FHA Home Loan
VA Home Loan
Specialities
Conventional
VA
FHA
Down Payment Assistance
USDA
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Memberships
- River Falls WI
- Chippewa Valley builder association
- Chippewa Valley Home Builders Association
Addresses and Serving Areas
Primary Serving Area
Other Serving Areas
Year Started
2016
Time Zone
Pacific Standard Time (PST)
Licenses
- NMLS# 1584948
Gallery
Awards
Housingwire Rising...
Achievements
- Top 1% mortgage lender
Hobbies
- Being a mom
- Writing mortgages
- Boating
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Disclaimer
Copyright©2025 Fairway Independent Mortgage Corporation. NMLS#2289 (https://nmlsconsumeraccess.org/EntityDetails.aspx/company/2289).
4750 S. Biltmore Lane, Madison, WI 53718, 1-866-912-4800. Restrictions and limitations may apply. All rights reserved. Equal Housing Opportunity.
Legal Disclosures: bit.ly/FIMCDisclosures