Ashland Alitz
Branch Sales Manager | NMLS# 1584948
At Fairway, we are dedicated to finding great rates and loan options for our clients while offering some of the fastest turn times in the industry. Our goal is to act as a trusted advisor, providing highly personalized service and helping y... Show More
Location & Business Hours
Business Hours
Tues
9 AM to 5 PM
Wed
9 AM to 5 PM
Thu
9 AM to 5 PM
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Reviews from Web
she is very helpful and personable.
Reply from Ashland Alitz
July 28th, 2025 12:32 PM
I'm pleased to hear that you found me helpful and personable, Stephen. It's important to me that each client feels both valued and understood throughout the process. If there's anything more I can do for you in the future or if you have any...
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When we had questions or concerns Ashlund and her assistants would return our calls which were many between my husband and myself and instruct us in the correct process in order to complete the task required for all party's involved in the...
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Reply from Ashland Alitz
July 28th, 2025 05:19 AM
Thank you, Rebecca, for sharing your thoughts about your experience. I'm glad to hear that you felt supported throughout the process. Coaching you and your husband in navigating the intricacies of the closing process was my pleasure. Your appreciation...
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Everything from start to finish was more than I could've hoped for! I didn't have a great experience the first time I bought a home. Ashland showed me what buying a home should truly feel like! You are so passionate and attentive!! You respond...
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Reply from Owner
July 28th, 2025 05:20 AM
I'm incredibly grateful for your glowing feedback, Emerson. It's wonderful to know that this home-buying process was so different from your first experience and that it truly met your expectations. The passion and attentiveness you felt are...
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Everything from start to finish was more than I could've hoped for! I didnt have a great experience the first time I bought a home. You showed me what buying a home should truly feel like! You are so passionate and attentive!! You respond so...
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Reply from Ashland Alitz
July 27th, 2025 04:25 PM
I'm truly grateful for your kind words, Emerson. I'm glad to hear that your experience this time around was positive and exceeded your expectations. It's important to me that the home-buying process feels how it should—exciting and rewarding....
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Fantastic team to work with! The process was easy, everything was explained in detail, communication was excellent. Definitely reach out to this team to help you with all your buying needs! They truly make the home buying process simple and...
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Reply from Owner
July 27th, 2025 04:25 PM
I appreciate your enthusiastic endorsement, Tara. It's wonderful to hear that the process felt simple and approachable, especially for first-time homeowners like yourself. Being thorough in communication and clear in explanations is something...
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The whole process was smooth and easy! Everything was thoroughly explained , communication was great, the entire process was very easy.
Reply from Ashland Alitz
July 23rd, 2025 12:29 PM
I'm really pleased to hear that the process felt smooth and easy for you, Tara. It's important to me that everything is explained clearly and that communication stays strong throughout the process. Thank you for sharing your positive experience....
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Working with Ashland was an absolute pleasure! She was always available, responded quickly, and explained everything clearly. Her support made the entire homebuying process smooth and stress-free. What could have been overwhelming turned into...
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Reply from Owner
July 23rd, 2025 12:30 PM
Max, thank you so much for the perfect rating! I'm delighted to know you had a positive experience. If you ever have more questions or need assistance in the future, I'm always here to help.
Ashland is very professiona, always available to answer any questions and fast with what needs to be done.
Reply from Ashland Alitz
July 22nd, 2025 02:11 PM
Thank you, Maksim, for your kind words. I'm glad you found my approach professional and appreciated my availability to answer any questions you had. It's important to me to handle tasks promptly, so I'm pleased that it made a positive impact...
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Very fast responses when me and my husband had questions. When we ran into financial issues they were quick to help. Amazing service all around .
Reply from Ashland Alitz
July 19th, 2025 07:47 PM
I'm so glad to hear that you and your husband felt supported with quick responses to your questions, Ana. I'm especially pleased that I could help when you encountered financial issues. Thank you for calling the service amazing—I'm grateful...
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Communication was frequent and clear. A lot of effort went into getting us the best rates possible. They worked around our busy schedule.
Reply from Ashland Alitz
July 18th, 2025 12:39 PM
I'm really pleased to hear that you appreciated the frequent and clear communication, Thomas. It was my priority to secure the best rates for you while accommodating your busy schedule. Thank you for sharing your experience with Fairway Home...
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About
At Fairway, we are dedicated to finding great rates and loan options for our clients while offering some of the fastest turn times in the industry. Our goal is to act as a trusted advisor, providing highly personalized service and helping you through every step of the loan process. It’s all designed to exceed expectations, provide satisfaction and earn trust. Since opening our doors 25 years ago, our team has helped thousands of Americans achieve their dream of homeownership. Fairway is a full-service mortgage lender based in Madison, Wisconsin, and Carrollton, Texas, with more than 7,900 team members and 700 branches nationwide. Fairway funded $72.5 billion in 2021. For more information, go to fairwayindependentmc.com
Products & Services
Mortgage Loan Officer
FHA Home Loan
VA Home Loan
Specialities
Conventional
VA
FHA
Down Payment Assistance
USDA
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Memberships
- River Falls WI
- Chippewa Valley builder association
- Chippewa Valley Home Builders Association
Addresses and Serving Areas
Primary Serving Area
Other Serving Areas
Year Started
2016
Time Zone
Pacific Standard Time (PST)
Licenses
- NMLS# 1584948
Gallery
Awards
Housingwire Rising...
Achievements
- Top 1% mortgage lender
Hobbies
- Being a mom
- Writing mortgages
- Boating
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Disclaimer
Copyright©2025 Fairway Independent Mortgage Corporation. NMLS#2289 (https://nmlsconsumeraccess.org/EntityDetails.aspx/company/2289).
4750 S. Biltmore Lane, Madison, WI 53718, 1-866-912-4800. Restrictions and limitations may apply. All rights reserved. Equal Housing Opportunity.
Legal Disclosures: bit.ly/FIMCDisclosures