Ashland Alitz
Branch Sales Manager | NMLS# 1584948
At Fairway, we are dedicated to finding great rates and loan options for our clients while offering some of the fastest turn times in the industry. Our goal is to act as a trusted advisor, providing highly personalized service and helping y... Show More
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Business Hours
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9 AM to 5 PM
Sat
closed
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closed
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Reviews from Web
Ashland was so in supportive and answered every single question I had!
Reply from Ashland Alitz
October 17th, 2025 01:38 AM
I'm glad to hear that I could provide the support and answers you needed throughout the process, Sabrina. Ensuring that all your questions are addressed is key to a smooth experience. If you have any more questions or need further assistance,...
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Work out great
Reply from Ashland Alitz
October 17th, 2025 01:38 AM
I'm glad to hear that things worked out well for you, Jeffrey. If there's anything more you need or any questions you have down the road, don't hesitate to reach out. Thank you for your feedback!
Ashland is an absolute rockstar lender—responsive, proactive, and always on top of every detail. As a listing agent, I always feel a sense of relief and excitement when I see Ashland Alitz on a pre-approval letter. Her communication makes the...
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Reply from Owner
October 17th, 2025 01:38 AM
Nicole, I'm truly grateful for your generous feedback. Your words about the impact of my responsiveness and proactive approach mean a lot to me. It's my aim to ensure that transactions are seamless for everyone involved, and I'm pleased to...
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This team was on top of EVERYTHING! I felt like their only client. They made a normally stressful process of buying home easy to manage and a pleasant and exciting experience because of their teamwork and attentiveness. I would recommend Ashland...
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Reply from Owner
October 10th, 2025 01:53 AM
Danelle, I appreciate your recommendation and am pleased to hear that the process felt manageable and positive for you. Making sure that you feel like a priority is a key part of how I aim to work with my clients. If you ever have more questions...
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I got so much attention!! Everyone was quick to respond to my questions and made the process easy to manage! You're a dream team! Thank you for helping me make my dream a reality!
Reply from Ashland Alitz
October 8th, 2025 03:43 PM
Danelle, I'm truly grateful for your kind words. Ensuring that your questions are answered promptly and making the process manageable is very important to me. It's wonderful to know that I could help in making your dream a reality. If you ever...
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It was clean
Reply from Ashland Alitz
October 5th, 2025 02:18 PM
I'm glad to hear that your experience went smoothly. If you have any additional feedback or need further assistance, don't hesitate to let me know. Thank you for your review.
It was super easy and the process was smooth
Reply from Ashland Alitz
October 4th, 2025 12:51 PM
It's great to hear that you found the process easy and smooth. Making sure everything goes seamlessly is a priority for me. If there's anything more I can do for you or if you have further questions, feel free to let me know. Thank you for...
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I so appreciate how accessible and quick to respond the team was! I am also so grateful for Ashland's financial advice related to my overall financial landscape rather than just the mortgage. Ashland helped me develop a long term strategy for...
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Reply from Owner
September 25th, 2025 02:59 AM
Jordyn, I'm truly glad to hear that you found my accessibility and responsiveness helpful, and I'm pleased I could offer guidance that went beyond just the mortgage. Developing a long-term strategy is a key part of what I aim to provide. Thank...
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I so appreciate how accessible and quick to respond the team was! I am also so grateful for Ashland's advice on how to lower my overall loan payments rather than put more cash into my down payment.
Reply from Ashland Alitz
October 4th, 2025 12:52 PM
Jordyn, it's great to hear how accessible and responsive you found us during your experience with Fairway Home Mortgage. I'm glad my advice could help you find a way to lower your overall loan payments. If there are any more questions or if...
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Ashland and her team at Fairway Mortgage were fantastic to work with. They were professional, responsive, and made the financing process smooth and easy to understand. We felt supported every step of the way, and we’re so grateful for the care...
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Reply from Ashland Alitz
September 23rd, 2025 02:21 AM
I'm grateful for your recommendation, Rayanna. Ensuring that the financing process felt smooth and understandable for you is something I care deeply about. It's important to me that you felt supported throughout every step, and I appreciate...
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About
At Fairway, we are dedicated to finding great rates and loan options for our clients while offering some of the fastest turn times in the industry. Our goal is to act as a trusted advisor, providing highly personalized service and helping you through every step of the loan process. It’s all designed to exceed expectations, provide satisfaction and earn trust. Since opening our doors 25 years ago, our team has helped thousands of Americans achieve their dream of homeownership. Fairway is a full-service mortgage lender based in Madison, Wisconsin, and Carrollton, Texas, with more than 7,900 team members and 700 branches nationwide. Fairway funded $72.5 billion in 2021. For more information, go to fairwayindependentmc.com
Products & Services
Mortgage Loan Officer
FHA Home Loan
VA Home Loan
Specialities
Conventional
VA
FHA
Down Payment Assistance
USDA
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Memberships
- River Falls WI
- Chippewa Valley builder association
- Chippewa Valley Home Builders Association
Addresses and Serving Areas
Primary Serving Area
Other Serving Areas
Year Started
2016
Time Zone
Pacific Standard Time (PST)
Licenses
- NMLS# 1584948
Gallery
Awards
Housingwire Rising...
Achievements
- Top 1% mortgage lender
Hobbies
- Being a mom
- Writing mortgages
- Boating
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Disclaimer
Copyright©2025 Fairway Independent Mortgage Corporation. NMLS#2289 (https://nmlsconsumeraccess.org/EntityDetails.aspx/company/2289).
4750 S. Biltmore Lane, Madison, WI 53718, 1-866-912-4800. Restrictions and limitations may apply. All rights reserved. Equal Housing Opportunity.
Legal Disclosures: bit.ly/FIMCDisclosures