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Pinky Shah - Mortgage Advisor and Division Leader in Plainsboro, NJ

Pinky Shah

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Mortgage Advisor and Division Leader

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Rutgers, The State University of New Jersey
Rutgers, The State University of New Jersey
"We believe successful homeowners – who have a plan to maximize their wealth and minimize their monthly expenses – make better neighbors and build stronger communities for us all.We created the NEO logo as a symbolic commitment to our relat... Show More
Company Logo
Rutgers, The State University of New Jersey
Rutgers, The State University of New Jersey
Location & Business Hours
Business Hours
Fri
24 hours
Sat
24 hours
Sun
24 hours
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Overall Ratings
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5 Star
97%
4 Star
2%
3 Star
0%
2 Star
0%
1 Star
0%
Reviews from Web
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    Austin L
    Hamilton, NJ
    Posted on October 20th, 2026 07:09 PM
    Your constant communication and updates and willingess to walk my first time home buyer client through each step of the process was very helpful and appreciated!
    Reply from Pinky Shah
    October 22nd, 2026 11:14 AM
    Thank you so much Austin!! Appreciate the referral and opportunity to help Rhonda. We loved working with you and her! It was great teamwork!
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    Valerie E
    Lawrence, NJ
    Posted on October 13th, 2026 10:55 PM
    The team made it great. From Pinky's personal analysis of credit and the market, as well as her endorsement with the Sellers. To the diligence of the rest of the team. I was extremely surprised that closing was actually taking place a month...
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    Reply from Pinky Shah
    October 22nd, 2026 11:16 AM
    Thanks so much Valerie! I"m sorry the underwriting process wasn't fun and we'll be sure to take that back to the team to see what we can be tightened up there. Glad the rest of it was great. congratulations again!
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    Valerie E
    Posted on October 13th, 2026 12:00 AM
    Good team. Very efficient. Underwriting process a bit challenging. Love the additional unexpected support post closing for financial management. Very good experience overall.
    Reply from Owner
    October 17th, 2026 12:00 AM
    Thanks so much Valerie! We loved working with you and cannot wait to continue our relationship! Congratulations!
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    SJain
    Posted on October 7th, 2026 12:00 AM
    Thirteen days. That is how long it took, from the first phone call to sitting at the closing table on a nine hundred thousand dollar purchase. Thirteen days.We came to them after our first lender, a large national bank, hadalready let us down....
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    Reply from Owner
    October 10th, 2026 12:00 AM
    Thank you so much for trusting us after you were already let down by others and it was hard to trust. You upheld your commitments so we could uphold ours. You were respectful of the team and you phone call to each member afterwards was so appreciated...
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    Maria B
    Posted on September 14th, 2026 12:00 AM
    Initial review 2018: Can't recommend Pinky and her team enough!! They really take a wonderful care of people they work with. From personal experience: all questions I had were answered, they helped me to identify my options, brainstorm about...
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    Reply from Owner
    October 24th, 2023 12:00 AM
    Thank you so much Maria! it's been a true pleasure to help you and continue to help you grow your wealth! Hope to see you at the Pie Pickup Party next month!
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    Maria
    Bayonne, NJ
    Posted on September 13th, 2026 12:00 AM
    I cannot recommend Pinky and her team highly enough. They truly treat their clients like family, with so much care and attention.Pinky and her team have helped my family and me through several major milestones: purchasing my first apartment...
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    Reply from Owner
    September 14th, 2026 12:00 AM
    Thank you so much for the kind words Maria. It has been so fun and rewarding to watch you continue to grow your financial wealth and acumen, and hearing about your daughter's growth in the process. You are a wonderful human, hard working and...
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    Becky C
    Posted on July 24th, 2026 12:00 AM
    Pinky has been one of the kindest mortgage lenders we have worked with! Her rates were better than the big banks, and her customer service has been stellar. We ran into some issues at closing, and Pinky went above and beyond to have her team...
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    Reply from Owner
    October 17th, 2026 12:00 AM
    Thank you so much for the kind words Becky!! We really enjoyed working with you and Tom and so happy you were able to get the home you wanted!
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    Sourjya P
    Posted on March 29th, 2026 12:00 AM
    I recently worked with Pinky Shah Mortgage Team at NeoHome and I couldn't be more impressed! From the very first interaction, their team was attentive, knowledgeable, and genuinely committed to me to find the best solution for my needs. Communication...
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    Reply from Owner
    April 24th, 2026 12:00 AM
    Thank you so very much! You did such a great job prepping as we worked together for the past year. It was a true pleasure to help you and your family as you prep for your family's big milestone coming up. Wishing you so much happiness!
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    Mike M
    Bridgewater Township, NJ
    Posted on January 12th, 2026 12:00 AM
    I cannot recommend Pinky Shah highly enough as a mortgage advisor. From start to finish, she was absolutely exceptional and played a huge role in making what can be a stressful process feel smooth, informed, and even enjoyable.From day one,...
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    Reply from Owner
    January 14th, 2026 12:00 AM
    Thank you so much Mike! We loved helping you and appreciate your detailed review and kind words. Thank you for trusting us to help you in such an important time!!
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    Navin A
    Posted on January 11th, 2026 12:00 AM
    Easy to work with. Great follow up. I've worked with other teams and this one makes it painless.
    Reply from Owner
    December 24th, 2025 12:00 AM
    Thank you so much Navin!!
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    About
    "We believe successful homeowners – who have a plan to maximize their wealth and minimize their monthly expenses – make better neighbors and build stronger communities for us all.We created the NEO logo as a symbolic commitment to our relationship with you. We believe the closing of your home loan is where our relationship and guidance begin.As your financial situation evolves and changes, we will be the constant guide you can count on. We aspire to become the most valuable person in your life when it comes to real estate and finance.Ultimately, our success as a company is not measured by how many loans we do, but by how successful you become."
    Products & Services
    Mortgage Loan Officer
    FHA Home Loan
    VA Home Loan
    Jumbo Home Loan
    Mortgage Refinance
    Specialities
    Mortgage Lending
    FHA Loans
    VA Loans
    Government Loans
    Purchase Loans
    Refinance Loans
    First Time Homebuyer Loans
    Conventional Loans
    View All
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    Education
    • Rutgers, The State University of New Jersey
      Pharmaceutical Sciences
      Doctor of Pharmacy (Pharm.D.)
      Rutgers, The State University of New Jersey logo
    Addresses and Serving Areas

    Year Started

    2004

    Time Zone

    Pacific Standard Time (PST)
    Licenses
    • NMLS ID 254596
    Disclaimer
    BETTER MORTGAGE RESERVES THE RIGHT TO MODIFY OR DISCONTINUE PRODUCTS, PROMOTIONS AND BENEFITS AT ANY TIME WITHOUT NOTICE. Rates and Terms are subject to change at any time without notice and are subject to state restrictions. The Better Home Logo is Registered in the U.S. Patent and Trademark Office. © 2026 Better Home & Finance Holding Company and/or its affiliates. Better is a family of companies. Better Mortgage Corporation provides home loans: Better Real Estate, LLC and Better Real Estate California Inc License # 02164055 provides real estate services; Better Cover, LLC sells insurance products; and Better Settlement Services provides title insurance services; and Better Inspect, LLC provides home inspection services. All rights reserved. Home lending products offered by Better Mortgage Corporation. Better Mortgage Corporation is a direct lender. NMLS #330511. 1 World Trade Center, Floor 80, New York, NY 10007. Loans made or arranged pursuant to a California Finance Lenders Law License. Not available in all states. Equal Housing Lender. NMLS Consumer Access