

Bruce A Williams
Mortgage Loan Originator
Geneva Financial, LLC - O Fallon, MO

Bruce and the whole team at Geneva Financial, know the purchase of a home is a large investment, financially and emotionally. We offer various loan products and programs to fit individual needs, a digital process from start to finish, and a...... Show More
Location & Business Hours
Business Hours
Wed
9 AM to 6 PM
Thu
9 AM to 6 PM
Fri
9 AM to 6 PM
View All days
Search Reviews
Search
Write a Review
Overall Ratings
Filter by Date
Range
Filter by Rating
Reviews from Web
I’ve had the pleasure of working closely with Bruce Williams at Geneva Financial, and I can confidently say he is a trusted and knowledgeable mortgage lender who truly takes care of his clients.Bruce has helped many of the families I work with...
read more
Reply from Owner
March 26th, 2026 03:48 PM
I truly appreciate your kind words and taking the time to share your experiences, Lori. It’s rewarding to hear that my efforts to help families navigate their lending needs have been beneficial. I strive to make each client feel supported and...
read more
Clear communication, made sure we understood the various documentation, worked well with our agent, meet every dead line, and closed on time.
Reply from Bruce A. Williams - USA Mortgage
July 25th, 2024 02:59 PM
So glad I could be of service to both you and Ellie, Jacob. Making sure you understand the whole process and meeting all deadlines is what's most important to me. I'm glad my efforts paid off and we could close on time. The Bruce Williams Mortgage...
read more
Great communication and professionalism
Reply from Bruce A. Williams - USA Mortgage
July 17th, 2024 02:21 PM
Thanks for the review, Christie! I work hard to meet expectations and your feedback makes a difference and encourages me to continue striving for top-notch service. Looking forward to serving you again in the future.
Proper Communication, Proper process through all depts as far as communication, timely manner, processing and asking for documents. Everyone is very nice but they lack efficiency, etc.
They took care of everything made sure that I knew everything that was going on and I appreciate them
Reply from Bruce A. Williams - USA Mortgage
July 17th, 2024 02:21 PM
I love hearing that you had a spectacular mortgage process. USA Mortgage takes pride in what we do and to provide our customers with the best experience possible. At your earliest convenience, please share your experiences with us on social...
read more
Ok thanks for the help
Reply from Bruce A. Williams - USA Mortgage
July 17th, 2024 02:21 PM
Thank you for sharing your experience working with me. I’m sorry you felt your experience wasn’t first class. I would love to hear any additional thoughts on how we could improve.
Communication was extremely well and went fast too. I would recommend Bruce too anyone that looking for a mortgage.
Reply from Bruce A. Williams - USA Mortgage
July 17th, 2024 02:21 PM
Helping great customers like you is why I'm in this business. I'm thankful to receive such a great review from you and loved to hear how you enjoyed working with me on your mortgage. I look forward to working with you again in the future.
Bruce was promt to respond to all my questions, easy to work with. And very knowledgeable.
Reply from Bruce A. Williams - USA Mortgage
July 17th, 2024 02:21 PM
I can’t thank you enough for your positive words and really appreciate you taking the time out of your day to let people know how much you loved working with me at USA Mortgage on your home loan. I hope to see you again down the road!
Mr. Williams was diligent, kind, informative and overall amazing to work with!
Reply from Bruce A. Williams - USA Mortgage
July 17th, 2024 02:21 PM
I appreciate you choosing me at USA Mortgage for your home loan and I'm here for you anytime. I hope to see you again for many years!
Bruce was very informative throughout the entire process. The made himself available of I needed to speak with him and cleared up any questions that I may have had through the process. I will definitely recommend him to family and friends in...
read more
Reply from Bruce A. Williams - USA Mortgage
July 17th, 2024 02:21 PM
Helping great customers like you is why I'm in this business. I'm thankful to receive such a great review from you and loved to hear how you enjoyed working with me on your mortgage. I look forward to working with you again in the future.
10 of 148
About
Bruce and the whole team at Geneva Financial, know the purchase of a home is a large investment, financially and emotionally. We offer various loan products and programs to fit individual needs, a digital process from start to finish, and a local team to guide you every step of the way, ensuring a smooth and problem free closing. We make your mortgage fit your life. Above all else, our main goal is to provide a superior customer service experience while properly matching you with a mortgage loan product to help you attain your goal of homeownership. If you are already a homeowner and seeking to refinance, renovate, or inquire about other products, I will get you the help you need, close to home. Geneva Financial, Home Loans Powered by Humans.
Products & Services
Mortgage Lender
FHA Home Loan
VA Home Loan
Jumbo Home Loan
Down Payment Assistance
Conventional Home Loan
Home Renovation Loan
Mortgage Refinance
Reverse Mortgage
Specialities
mortgage services
home equity loans
fha loans
nodown
lowdown
$5,000 guarantee
usadvantage
possibility protection
View All
Search Rank ScoreLearn More →
434
/850
Search Rank Score
What is the Search Rank Score®?
Experience.com’s Search Rank Score measures a professional’s online search visibility across hundreds of key SEO attributes.
Positions
- Geneva Financial - Mortgage BankerAug 29th, 2024 - Current
Memberships
- BNI Peak Professionals
Year Started
2015
Time Zone
Central Standard Time (CST)
Licenses
- NMLS# 86511
Gallery


Achievements
- Licensed in 19 States
- FHA Certified
- USDA Certified
View All
Hobbies
- Youth Football Coach
- Church Youth Ministry Leader
- BNI Peak Professionals
View All
Disclaimer
The information provided on this website is for informational purposes only and should not be considered financial advice. Loan programs, rates, terms, and conditions are subject to change without notice and may vary based on creditworthiness, property type, occupancy, and other qualifying factors.
All loans are subject to credit approval, underwriting guidelines, and property appraisal. Not all applicants will qualify. This website does not constitute an offer to lend or a commitment to lend.
If applicable, this loan officer is licensed to originate mortgage loans in the State of Missouri. Licensing information can be verified through the Nationwide Multistate Licensing System & Registry (NMLS) consumer access website.
Equal Housing Opportunity.