Shayla Riley

Shayla Riley is a dynamic and highly accomplished real estate professional with more than 20 years of experience in residential sales, new construction, leasing, asset management, marketing, and development throughout the Columbia area. Known for her energy, vision, and unwavering dedication to her clients, Shayla has built a reputation as one of the region's most trusted experts in residential home sales, new construction communities, and lease-up management.A lifelong Columbia resident, Shayla combines deep local knowledge with an extensive network of industry relationships, allowing her to expertly guide buyers, sellers, developers, and investors through every stage of the real estate process. Her passion for welcoming new residents to Columbia and helping families find not just a house, but a true sense of home, is reflected in the lasting relationships she builds with her clients and the steady stream of repeat business and referrals she continues to earn.Throughout her career, Shayla has played an instrumental role in the success of several major downtown redevelopment projects, including the conversion and lease-up of historic properties into thriving multifamily communities designed for young professionals and students. Her ability to drive occupancy, increase visibility, and accelerate sales has made her a sought-after partner for developers and builders alike.Shayla's innovative marketing strategies set her apart in the industry. By leveraging community-focused branding, digital marketing, professional photography, virtual tours, and strategic partnerships with contractors, inspectors, and designers, she creates customized campaigns that showcase every property at its highest potential. Developers consistently seek her expertise because of her proven ability to transform projects into thriving, successful communities before they even open their doors.In addition to her brokerage work, Shayla is the owner of Raising Columbia SC, a real estate sales consulting firm dedicated to promoting growth, development, and community connection throughout the Columbia area.Over the course of her career, Shayla has worked alongside nationally recognized builders including Eastwood Homes, Ryan Homes, Beazer Homes, and David Weekley Homes, as well as respected custom builders in both South Carolina and Florida. Her professionalism, market expertise, and genuine care for her clients have helped hundreds of families confidently make Columbia their home.More than a real estate professional, Shayla Riley is a passionate advocate for Columbia, a trusted advisor to her clients, and a visionary leader dedicated to building vibrant communities and meaningful connections."You are working with a real professional."- Shayla Riley