About Ruben Over the past 20 years, Ruben Rodriguez has helped hundreds of clients to buy and sell homes throughout San Diego County. In 2012, Ruben joined Coldwell Banker West because of its core values and reputation for providing superior customer service for over 105 years. Building mutually beneficial relationships, he focuses on understanding his clients' needs, preferences, and values and then advises and educates them on the best practices in the industry. Ruben attributes his - almost two decades - of success to the trust and rapport he builds with his clients: "Above all, it is important to build a close and trusting relationship during the buying and selling process."