Michael S. Pakula comes to New York Living Solutions with over 20 years of experience running an advertising, consulting, marketing , and market research company for mid- market and Fortune 500 clients. During his time as CEO, Michael worked closely with clients to understand their business needs in order to provide in-depth consultation on IT projects and marketing and advertising strategy. In addition Michael was intimately involved with conducting comprehensive strategic research for Investment Banks. Michael will tell you that he is not interested in selling an apartment to his clients, but in finding his clients, both foreign and domestic an apartment that they would be happy to live in and that would also be the best investment. In today's environment, it is imperative for a buyer or seller to work with a broker, like Michael, who has a detailed understanding of how location, real estate taxes, price per square foot, amenities, renovated vs. an unrenovated apartment can affect the value of a property. This enables his clients to make an informed decision based on Michael's in-depth comparison of similar area properties. Michael's years of vast experience have left him with invaluable knowledge regarding mortgages, market trends, the importance of a qualified real estate attorney to protect the buyer in the transaction. Perhaps most importantly Michael is a master in the art of negotiations. Michael has been successful in accomplishing his mission statement with New York Living Solutions. He dedicates himself to each deal and is thought of as a trusted advisor to his clients, who find the combination of his finance expertise and his knowledge of the real estate market instrumental to their successful rental or sale transactions.