Gary Ceder is a Managing Director at Cushman & Wakefield and has been with the organization since 2005 with a heavy focus on tenant-rep office leasing. With a previous career in advertising and media, Gary's client work tends to be weighted slightly towards creative end-users in advertising, marketing, software/tech, and media, especially. Having sat in their seat beforehand, he is uniquely positioned to relate to the workplace demands and employee experience because he lived it. Other industries that Gary enjoys collaborating with are finance, legal, real estate, not-for-profit, and healthcare, among others.Gary's tenant-rep office leasing clients include emerging, dynamic venture-back startups with big ambitions of future growth, established multi-market and multi-national organizations with a proven track record of successful business, and everything in between. Some continue to raise capital in a strategic manner, while others eventually go on to IPO via one of the major trading exchanges.Driving added value and negotiating maximum flexibility for his tenant-rep office leasing clients has been a hallmark of Gary's ability to forge meaningful and trusted long-term relationships. He is active in all aspects of service delivery from initial benchmarking and needs assessments, employee surveys and interviews, market due diligence and site tours, proposals & lease negotiations, introductions to other vendors where appropriate, and consistent & constant communication well beyond lease execution. Going that extra mile and putting himself in his clients' shoes knowing he is making a true difference and having a meaningful impact on his many clients' bottom lines is something Gary truly relishes every day as a tenant-rep office leasing broker.