Distinctive Diamonds sells diamonds directly to you at the same price jewelers pay. Our direct importing of diamonds from our president Eli Benisty's family's diamond cutting business offers the customers the largest selection of loose certified diamonds and engagement rings at the best guaranteed price in the country. Not only are our prices unbeatable, rest assured each piece comes with a lifetime guarantee that Distinctive will service your piece complimentary for life. Starting in 2002, Distinctive Diamonds opened their 2,000 square foot retail place, as the business thrived we truly changed the way Indianapolis buys diamonds. In less than a decade we expanded to our 5,500 square feet free standing building becoming the number one jewelry store in Indianapolis.