A Tradition of Excellence What I really love about this business, says Char MacCallum, is building relationships. After 40 years in the business, she continues to build and grow them. These days, Char is even selling homes to the grandchildren of her first customers and clients. Her formula for success is a simple one: Care about others more than you care about your commission. Do whats best for them every time. Her commission is a byproduct of her success, not the metric that defines it.Chars formal education is in music, and she draws on the creative side of her mind every day to figure out how best to serve her customers.