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The ROI of CX

How strategic customer experience programs can impact business outcomes

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Enterprise leaders have been talking about the ROI of customer experience (CX) for decades but few have been able to implement long-term initiatives that significantly improve business outcomes. When it comes to the impact of CX, there’s no shortage of evidence to underscore just how beneficial effective customer experience programs are to a business’ bottom line.

This article explains the benefits, strategy and ROI of an enterprise-wide CX transformation so you can make the economic case for CX investment. 

  • The long term effects of positive CX
  • CX is changing how the marketing organization functions
  • How to build an effective CX strategy
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