Experience.com (Formerly SocialSurvey) is excited to celebrate Johnny Dykes’ 2017 customer satisfaction success. Out of 20,000 loan originators, he’s one of the Top 10 in the nation. Johnny, who retired (but not really) with New American Funding, has achieved an unparalleled number of loans closed just in the past year. His passion for tending to his customer’s needs set him apart in reviews and earned him an overall 5-star rating.
[blockquote type=”1″ position=”default” author=”Joseph B. / July 2018″]5.00–Johnny was awesome through the whole process with everything! He made the buying process seem easy very knowledgeable, patient, very helpful on steps needed to take and quick to respond. He makes you feel important regardless of how much you are looking to buy for. He is great at what he does and also an outstanding person in general. I wouldn’t go through anyone else in the future if the service was needed and I will definitely recommend him to anyone in need, thank you Johnny for everything!!![/blockquote]
WOW! Johnny has many years in the business, and a lot of incredible stories and reviews. But whether it’s the one about the thankfulness of a widowed home buyer he carried through the home buying journey or the success story of the hairstylist he coached to the final close, the common denominator in every tale is Johnny’s true attentiveness for each customer.
He says, “If you really care about your customer and you’re really in it for them, you’re not in it for yourself…they see that.” Johnny is the epitome of awesome customer satisfaction and sums up the complicated process with one WOW Factor in his approach: care.
[heading size=”2″ color=”e.g. #000″]Johnny’s National “The WOW Factor” Interview[/heading]
Andrew Berman of Mortgage News, interviews Johnny Dykes, Senior Loan Consultant at New American Funding
Watch the video and/or read the interview questions and his answers below.
Andrew Berman: As a top performer, what gives you that competitive edge?
Johnny Dykes: It’s really hard to say, I think I just care. I think if you really care about your customer and you’re really in it for them, you’re not in it for yourself, you’re not looking to just put money in your pocket but you really want to put them in the right program and you show them that you really, genuinely care about them, they see that. That kind of word-of-mouth advertisement just goes so fast. Most of my business is with big customers and long-term relationships with the agents and customers. So, I think just really caring and always doing the right thing. Treat people like family—the good family, not the family you don’t like.
Andrew Berman: How much does your online reputation matter?
Johnny Dykes: Oh I think it’s very important, especially now…I’m doing a loan right now for a veteran and he said, ‘I went online and I searched your reputation before I called you. A fielder said I had to use you, but I thought, I’m gonna use who I want to.’ But when he went online he realized that hey, I had a pretty good reputation…It’s unbelievable, you’ve got other people saying it, you don’t have to convince somebody that you’re going to do a good job because you’ve got 70, 80 things out there posted saying hey, this guy really will take care of you.
Andrew Berman: What is your most memorable WOW customer satisfaction experience?
Johnny Dykes: WOW. That’s a tough question, I’ve had so many of them that I’d almost break down into tears telling them. Probably one of the most recent ones that I closed was a lady that had just lost her husband a year, 18 months prior to coming to see me. She was just so emotional, she said every time I’ve ever bought a home my husband was there, he handled all of this. She said but when I came to you, I shopped rates, I checked here and there but I realized that you really cared about me, you were going to take care of me and she wrote me a survey that literally I can’t read without tearing up. It just really touched my heart, it meant so much to me to facilitate care to her, especially in the fact that she didn’t have a husband to do it any longer.
There’s so many, I had this little hairstylist that as soon as I got her approved she started breaking down and crying, she had me in tears. I’m like okay, I need to dry this up before someone walks in my office and tries to figure out what’s going on with me. It really gets back to caring, I really care about my customers.
You can contact Johnny by visiting his site or calling 770- 870-5122.
Experience.com (Formerly SocialSurvey) is grateful to Johnny Dykes for delivering phenomenal experiences and results, as well as his sportsmanship in representing our Top Performers campaign. Thanks again Johnny!