According to Moz.com, a highly regarded marketing software, roughly 81% of Google’s Local Search algorithm centers around the following key factors:
[blockquote type=”1″ position=”default” ]GoogleMyBusiness – 25%
Link Signals – 16%
Review Signals – 15%
On-Page Signals – 14%
Citation Signals – 11% [/blockquote]
With GoogleMyBusiness (GMB) accounting for 25% of the local search ranking algorithm, every location of a business needs to have a claimed listing with accurate information. If the location can’t be found, or if the words “Claim this business” appears, then it needs to be claimed—quickly! Linking to GMB and updating the listing data is like saying, “Hey Google, I’m over here.”
But don’t just claim your business and move on! Here are 4 tips for optimizing your GMB listing(s) to increase how your business ranks in local search results:
- Enter complete, accurate information to give customers a chance to get to know what you do and where to ﬁnd you. This makes it easy for Google to match you with the right searches. Focus on a correct name, physical address, phone number, business category, hours of operation, photos and attributes.
- Verify your business location(s). Through an almost unbelievable analog process, Google will send a postcard to your location with a 5-digit number for veriﬁcation. Manage the Google postcard dance with care: it looks slightly like an advertisement. Make sure your location managers, marketers and/or administrators know that the Google Postcard is being delivered to them via US Mail and to be on the lookout for its arrival.
- Name your location listings to make it easy for Google. It helps to put the primary search phrase in your business title. For example, if you’re a mortgage company, it is a good idea to add the word “mortgage” to your title. Make sure to keep consistent with what appears on your website and other sites like Yelp and Bing.
- Ensure that the address for each location is the same, everywhere. If you are at 12677 Alcosta Blvd., Suite 250, then you should be using the exact same address on all of your listings across search engines and directories. If you use “Boulevard” on Yelp, “Blvd.” on Google and “Road” on your location’s website, you are creating mismatches. Google’s algorithm likes exact matches. We see this problem frequently with addresses that contain suite numbers, such as Suite 250, Ste 250 or #250.
Download our full eBook for more tips on managing your GMB location listings relating to phone numbers, branch locations, photos and reviews. A good listings management and reviews strategy will be well worth your time and eﬀort, helping you win more local business online.