Industry Blogs, Mortgage

Mortgage Professional America with (Formerly SocialSurvey)’s Craig Pollack

Mortgage Professional America sat down with Craig Pollack, SVP of Business Development at (Formerly SocialSurvey), to talk about how businesses are managing their reputation:

Any business owner will tell you that online customer reviews can be the wind in your sails or the thorn in your side. Online reviews have a wider reach than a word of mouth recommendation, and for whatever reason, people are more inclined to complain loudly when they’re upset than praise loudly when they’ve been served well. (Formerly SocialSurvey) aims to shift the playing field.
The company came up with a simple, automated process to balance the good reviews with the bad: create an easy way to ask the customers for feedback, ask them if it’s okay to share it on social media, and ask if they’ll write more reviews on other platforms.
“You can’t improve where you can’t measure. You can get in a room and say, ‘we should make our customers happier,’ but how can you possibly know how to do that if you don’t know how happy they are today with the process you’ve already built?” said Craig Pollack, SocialSurvey’s SVP of Business Development.

To read the rest, click here.
To view our prior ROI results that Craig mentions, click here.

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from Youtube
Consent to display content from Vimeo
Google Maps
Consent to display content from Google
Consent to display content from Spotify
Sound Cloud
Consent to display content from Sound