A link is a clickable object that goes from one site to another, and can also be text or an image. Google sees links to your website as a valuable signal. When one website mentions another website and links to it, that’s a signal to search engines that other external websites are endorsing your content.
For years, the number of backlinks associated with a site was an indicator of that page’s popularity. Google’s algorithm has changed slightly, and now gives ranking preference based on the quality of external site links, rather than the quantity.
Backlinks are still important for the end user, because it connects them to similar information they may be searching for and establishes connection points.
There are two types of links, Inbound and Internal:
Inbound links are links that are on other sites and redirect their traﬃc to your website. Focusing on inbound links can really help you win online, and there is plenty of opportunity here. Getting natural links from high-quality websites will certainly boost your page rank.
Internal links go from one page of your website to another without leaving your domain. For instance, if someone is on your home page and clicks on a link to ﬁnd a location, an internal link directs them to another page on your website.
Tip: Add automated review sharing on social media to your strategy and the links will grow exponentially!
Even if Google didn’t reward inbound links, it would still be a great business practice. Sharing the True Voice of your Customer all over social media in front of friends, family and colleagues, driving more traﬃc, referrals and business to you is also a smart and cheap way to grow business.
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