Customer Experience

Data at Rest

“What you have is data at rest. That’s what most of us have, just data at rest,” says Scott Harris, CEO and Founder of (Formerly SocialSurvey), as he lays the foundation of the possibility of data in motion.
Companies, through intelligent automation, have the power of turning data at rest into data in motion. With data in motion, they can drive outcomes. According to Scott, “using data the right way can drive behavior.”
What is data in motion?
For (Formerly SocialSurvey)’s reviews platform, it’s about getting the review data (data at rest) and putting it online (data in motion). The voice of the customer is data that is now propelling more referrals, driving ego response for the loan officers, and getting them more engaged in their own approach. This progressive use of data is one example of turning your data at rest into data in motion.
Why is this important?

  1. Data in motion leads to rankings, getting employees more competitive so they want to do a better job.
  2. Data in motion leads to growth in business, so there is a compensatory response.
  3. Data in motion is taking data and using it to drive outcomes.

[note size=”medium”]L1 Summer Conference Panel: Generate New Business Through Martech[/note]

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from Youtube
Consent to display content from Vimeo
Google Maps
Consent to display content from Google
Consent to display content from Spotify
Sound Cloud
Consent to display content from Sound