More than 86% of online searches happen on Google. As marketers, we know firsthand how important Google is to business outcomes. It informs nearly all aspects of enterprise-level marketing strategies, from the architecture of our websites and the structure of …
Never before has a business’ online presence been as important as it has in 2020. When shelter in place restrictions went into effect during March and April, search volume for local businesses jumped 45% compared to the same time last …
How would you rate your brand reputation? Are you confident that consumers view your brand in a positive way?
…“In an economy where 70% to 80% of market value comes from hard-to-assess intangible assets such as brand equity, intellectual
More than ever before, people looking for products and services are looking online to view and evaluate alternatives. In fact, 93% of all buying decisions start with an online search 1. While marketers can “pay to play” on those …
So, your competitors organically rank higher than you on Google. You may be thinking, What’s the big deal? Google isn’t everything, and I can just run Google Ads. Here’s the (big) deal: A study revealed that the top three organic …
Think about the last time that you were online, browsing for an item you wanted to purchase. Did you pick the first item that you saw? Or did you scan for reviews and star ratings? If so, you are not …
The online landscape for Reputation Management continues to evolve, and is becoming more and more important. Consumers are demanding they see reviews on the platform of their choice and there is a lot of competition in that space now.
The …
Google dominates the cyber-world, capturing 93% of the worldwide search engine market share. Winning on Google is crucial to grow your local business, but it doesn’t mean you have to spend $50 per click on ads (like Costco and Wells …
Google runs the cyber world. They are the number one search-engine by a landslide, with over 70% of the search market share.¹ They offer a free tool, called Google My Business (GMB), geared to help companies optimize their online visibility. …
By replying to reviews, you can…
A user just received a great review on Experience.com (Formerly SocialSurvey), Google, and/or …