CX is evolving every day. Legacy CX means that you are capturing information about customer experiences, typically long after the moment has passed, so you can adjust behaviors for the next customer. Technology now supports real-time collection and action, so you can impact experiences while they are still happening.
Brittany Hodak, Experience.com’s Chief Experience Officer is a firm believer that experience is everything and that “superfans” can transform a business. She joined Thrive Global to discuss the future of CX and the role technology plays in the evolution, “superfans”, and her path to becoming CXO.