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Additional Marketing Articles

 

"Put it in writing."The power of print & outdoor

n 1998, Altoids won the prestigious Kelly award for best print campaign in North America. The campaign has since won numerous prizes and all of them, save last year's Gold at Cannes, have come from print or outdoor executions.

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A Look at Slogans

When considering a slogan or a tagline, keep in mind your objectives. What image do you wish to portray?

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Advergames Build A Unique Brand Experience With Consumers

A new media vehicle for brand marketing is through the use of advergames. Advergames are custom-developed online video games created specifically for a brand, where the plot and game-play revolve around a featured product or offering, and are creating a sensation in the advertising world.

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Advertising 2.0

Marketers take note. Print is dead or dying. There are too many alternatives that are cheaper, more effective and easy to track. The internet is changing the future of advertising and here's how.

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Buzz Marketing Success Story

Buzz marketing worked for Red Bull.

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Gen Y Marketing: An Interview with Anastasia Goodstein

Recently, Experience blogger Rob Frappier was lucky enough to interview Anastasia Goodstein, editor of Ypulse.com and author of the book "Totally Wired: What Teens and Tweens Are Really Doing Online". Goodstein is an expert on youth culture, trends, and media and is considered an invaluable resource to youth marketers. Check out some of her insights about Gen Y marketing here.

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Have a Ball in Sports Marketing

The billboards at your local stadium, the corporate-sponsored tournament you watch on TV, and the commercials with athletes promoting your favorite fast-food chain are all products of the innovative thinking and hard work of sports marketing professionals.

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How To Make Your Advertising Work

Here's what you should be thinking about when putting together an advertising campaign.

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How to Talk Like an Insider

Here's a list of universal terms every aspiring marketer should know.

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Jingles - What Constitutes A Successful Jingle Campaign?

We examine and listen to 4 successful jingle campaigns in search of the key ingredients to their success.

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Marketing - Blasting the Myths

In the interests of making you an informed career consumer, here are some tips that will help you avoid common false conceptions about getting the job and being on it.

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Marketing for Non-Profits: A Lesson from St. Paul

After working for some years with non-profits, both professionally and as a volunteer, I've learned that there are many in leadership positions who still consider "marketing" a bad word.

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Marketing- Emerging Trends

Everyone knows that the Internet age has changed the way we all experience, store, and share information. For marketing professionals, this opens up many new options for putting together communications strategies. It also means that keeping a constant ear to both domestic and global change can only be good for business.

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Marketing: It Isn't What You Think It Is

Marketing isn't what you think it is. It's no longer company-directed ads, billboards and brochures. Instead, it's about the customer experience, authentic, compelling connections between a brand and the consumer. Experiences that engage, intrigue and satisfy.

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Media Boot Camp: Wisdom That Works

In this day and age, everyone can benefit from a media boot camp that provides useful tips for effective media coverage.

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Overview of Advertising & Public Relations: What You Need To Know

Each year, companies big and small will spend many billions of dollars to encourage us to buy their goods or services.

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Print Advertising and the American Shopping Culture

Despite reports to the contrary, print advertising is alive and well, perhaps better than ever. You might be surprised to learn just how powerful the print medium is in today's advertising world.

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Rising Stars: From Service in the National Guard to Cinematography to Advertising

"When I returned home from Iraq, I felt like pulling out my hair. It was difficult, not having any direction for the first time in my life! As I started to explore my opportunities, I began to feel like a kid in the world's largest and most well stocked candy store!"

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Rising Stars: PR Guru Brings Hockey His 'A' Game

Tom knew he wanted to work in sports from the very beginning, and his dedication and charisma got him noticed first in sports retail then as an intern with two professional teams. Now, he regularly works 16-hour days with the San Jose Sharks, but he wouldn't have it any other way.

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Rising Stars: The Business of Writing for Gen Y

Nadira Hira works as a writer for Fortune Magazine, where she has found her voice commenting on the foibles and charms of her contemporaries in Generation Y. Like the young professionals she writes about, she has demanded the best of both worlds "stability and excitement" from her career.

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Shaking Up Your Marketing Career

Who better than a marketer to understand the best angle for selling a career change?

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Street Smart Marketing

Marketers, especially marketers to young people, have to be street smart. They need to spend time on the streets where young consumers live, work, play and shop. They should see for themselves what young people are wearing, where they like to shop, and how they move as they walk, sit, even lie down.

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The Art of Conversation - It's About Listening Not Marketing

Discussions and debates on the viability, necessity, and effectiveness of conversational aka social media marketing continue to roar across the Social Web.

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The Best Ads Might Not Even Be Ads

What makes a good ad? It's a question that's been grunted over since the first hieroglyph got etched onto a cave wall making cavemen aware of the "half-off" boulder sale nearby.

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The Sneaky Nature of Viral Marketing

Viral marketing is an emerging yet vastly popular technique. But what is it exactly? And how do you incorporate it into your strategy?

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Tips for Creating Commercials

The first commercial in the United States was broadcast on July 1, 1941, just before a Brooklyn Dodgers-Philadelphia Phillies baseball game.

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Walt Disney Knew How To Get The Word Out

You need to get the word out about your products but your economic resources are limited. That was often the dilemma that faced Walt Disney. Often burdened with heavy debt, he found many creative ways to let the public in on what he was doing. His innovative marketing ideas could be used by businesses seeking publicity today.

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What I Look for in a Candidate

When I first started in this business almost 18 years ago, if I could convince an employer that I had a creative flair, coupled with a love for numbers and I was detailed-oriented, I had a high probability of getting a media job. Not much has changed and everything has changed.

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Why Advertising is the Best Job in Corporate America

Everyone loves to hate the advertising industry.

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Coca-Cola: The Power of a Brand

Learn how Coca-Cola became one of the world's most well known and powerful brands.

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Explore your creative side - especially if you're not a creative

So in working with 'creatives,' I feel it's imperative to be one yourself - talk the talk, walk the walk. Try to understand their perspective. Participate in the process.

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Indispensable Marketing Resources

A list of books and periodicals to help you better understand the whirlwind world of marketing.

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Jobseekers: Insist on Hipness

Looking for the right interactive agency job? I have two words for you: Hip Matters.

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Marketing Lessons from Ben and Jerry

Ben and Jerry's Ice Cream is one of the most popular and recognizable ice creams in the country, but their success wasn't instantaneous. This article details the steps Ben and Jerry's took to ensure customer loyalty and brand attachment on their way to the top.

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Marketing: Creativity Reigns, And Along With The Risks You'll Find The Rewards

It's new, it changes constantly, it's all about creativity, and it touches everyone's life every day.

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Master The First Step Of Successful Product Development:

The first step of any successful product creation, and often the step forgotten and minimized, is the step of creating a well thought out Product Definition Blueprint.

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Working at a Marketing & PR Agency Versus In-house

Marketing and public relations agencies offer plenty of opportunities for recent graduates interested in learning the business. But that isn't the only way to launch a career.

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Opportunity Abounds in Online Video

The online video industry is exploding with opportunity right now. For advertisers, content producers, consumers and, yes, even jobseekers. But you should be aware of a few trends that are emerging and being discussed within the broadband video industry. Your point of view can have a dramatic impact on where you look for jobs in the online video space.

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Repetition, the Key to Your Advertising Success

Just like we learned the multiplication tables through repetition, the more a consumer is exposed to an ad, the more likely they are to recall the product. Wayne Davies explores this concept in-depth.

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Rising Stars: Media Specialist Cultivates Caring about Cancer

Teresa always thought she wanted to be an English teacher...until her final year of college. Left with only a few months to add a new major and break into a new field, she now loves her media-relations job for a national cancer center.

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Sample Resume: Marketing

Check out a sample Marketing resume.

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Seven Secrets for Successful Marketing

Marketers fail because they try to do to too much and lose focus. The raison d'etre for marketing is to grow the business. It is the prime directive. Any CMO or any marketer who doesn't address this first and foremost deserves to be fired.

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Tag, You're It!

Some call them "tag lines"; others refer to them as "catch lines" or "tie-in-slogans." Whatever the words used to refer to them, they are perhaps the most important part of your promotional writing.

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The Right Way to Launch a Product or Service, Apprentice-Style

The first episode of the 2005 fall season of The Apprentice with Martha Stewart illuminated plenty of marketing lessons you can learn from.

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Three Keys to Crafting Successful Print Ads

Want to create print ads that get results? Below are three keys to get you started.

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Traditional Marketing Careers

Check out the four most common career paths within marketing.

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What's ahead for traditional marketing?

The big shift -- how companies are transforming marketing into an online experience that operates at light speed.

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Why Artistic People Are Insane (Or, "Why We Are All Teetering On the Edge of Being Van Gogh")

Think of every creatively brilliant person you've ever known: artists, musicians, writers, inventors... The majority of them are a little on the eccentric side, aren't they? Even the outwardly normal ones. Deep down, they're ragingly, droolingly insane...

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