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Humor In Advertising

Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product. Audiences like...

Three Keys to Crafting Successful Print Ads

Want to create print ads that get results? Below are three keys to get you started. 1. Write for the eye. Print ads are visual....

Marketing Lessons from Ben and Jerry

Many years ago, I lived in Vermont when a new home-made ice cream store opened its doors. The ice cream stand, located in Burlington, was...

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