Marketing Lessons from Ben and Jerry

Many years ago, I lived in Vermont when a new home-made ice cream store opened its doors. The ice cream stand, located in Burlington, was in a gas station that had long ago been abandoned....

How to Break Into Selling & Marketing Pharmaceuticals

The pathway into this job is a difficult one to get on, but you can manage if you are prepared. We've pulled together a Q&A series to help answer those common questions many of...

Offshore Oil Rig Jobs Can be Tough, But Very Rewarding

While many of the offshore oil rig jobs are physical in nature, many of the rig companies go out of their way to make sure your time spent onboard is an enjoyable one. For...

Which Kind Of Accounting Is Right For You?

There are four major kinds of accountants: public accountants, government accountants, internal accountants, and management accountants. Oftentimes they can be certified in more than one field, and switching is common. Public Accounting Public accountants work for...

Humor In Advertising

Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product. Audiences like to be entertained, but not pitched. People will pay more...

What Teachers Do Every Day

Most teachers spend the majority of their time in the classroom or preparing for classroom activities. The amount of time dedicated to other tasks varies by school, but activities outside of the classroom are often described as...

A Q&A for Fashion Designers

Pam Zuckerman has been helping to launch the careers of young fashion designers for more than 16 years as director of the career services office at New York's Fashion Institute of Technology. Here, she...

Rising Stars: Toward a Career in Nuclear Nonproliferation

First Steps As an international relations major, Alex says he always wanted to pursue a career in that line of work. After college, he took an unpaid internship at a small think tank, and his time there fortified his passion...
woman writing on notepad in a meeting, drinking coffee

Finding Your Consulting Expertise

Management consulting is what most of us think of when we hear the term. There are two general tracks: becoming a consultant within a corporation or independently marketing and selling your personal expertise. "Consultant" usually...

Job Profile: GM of a Pro Sports Team

The pro sports GM must direct the day-to-day operations of the individual divisions that make the team function. From administrative affairs, to public relations, to promotions, the GM must see that the separate levels...

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