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Getting the most out of social media recruiting

Veronica C. | March 9, 2012

There's no doubt that today's digital marketplace requires a new way of thinking for job seekers and employers alike. Online job sites and social media have replaced the traditional methods of cold-calling businesses or walking into the office to hand someone a physical resume copy.

While sites like Twitter and LinkedIn have been noted for their positive impact on the world of hiring, Facebook users are often warned that any scandalous pictures or inappropriate postings could cost points with potential employers. However, a recent study by Northern Illinois University also suggests that a Facebook profile can be an accurate way to determine a candidate's professional strengths, according to the Chicago Tribune.

The research found that positive indications included frequent posting about books, quotations and other online articles. Users who communicated with a large network of friends and didn't hesitate to post some personal information were also seen as open and friendly people.

Social media is quickly becoming a go-to resource for employers. The Times Herald-Record reports that the 2011 Jobvite Social Recruiting Survey found 89 percent of employers will be recruiting through social media in 2012 and 55 percent will be increasing budgets to do so. LinkedIn represented the largest social networking hiring initiative, followed by Twitter and Facebook. 

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Category: Employers

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