While so much of the hiring process is done through digital mediums such as company websites and social media, there's something to be said for an old fashioned job fair booth. Many high schools and universities across the country continue to host these career events to expose students to their first taste of the job hunting process. This also allows employers to disseminate information about available premium entry level jobs and internships to those looking to build up their resumes. To help improve your success at the next job fair, here are some tips for designing a better booth.
When you're dealing with a large number of potential candidates, it can be difficult to provide every single person with the appropriate information they're looking for. This can become even more complicated as lines form and certain people feel alienated from the conversation. Because of this, your booth should have plenty of multimedia outlets such as interactive videos, QR codes, informational pamphlets and more to provide visitors with auxiliary information beyond your presentation.
It might seem cheesy, but souvenirs are actually a great way to spread the word about your company. As you're dealing with younger job seekers, chances are they aren't overly familiar with many of the big name companies in your industry – including your own organization. By handing out keepsakes like stress balls, key chains, refrigerator magnets, coffee mugs along with business cards and informational papers, you'll increase your company's visibility among young people.
Be available afterward
In order to seem like more than just another face in the crowd, try your best to connect with those booth visitors who seem to have a genuine interest in your organization. While there are plenty that will immediately forget you after walking away, this only makes it more important that you capitalize on those people you believe to be suitable job candidates. Make sure you provide them with your email address and job description, and offer your services as a resource during their job hunt.