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Home > "Advertising--a judicious mixture of flattery and threats." (Northrop Frye) (December 2007)
Rob - December 9, 2007 at 11:26 AM
Go West Young Man!
I read something recently in AdAge's talentworks blog about how many ad shops
are heading out to San Francisco in search of talent. It seems
that the city by the bay is the place to be for agencies who
want to go interactive with their marketing efforts. It's no
wonder either, with technology giants Google and Apple
headquartered in nearby Mountain View and Cupertino.
Rob - December 3, 2007 at 9:59 AM
Million Dollar Endorsements
Celebrity endorsements are an old standby of the advertising
industry. They provide affirmations of the product's
capabilities from a likeable and familiar face. In the world of
sports, endorsements become even more important with entire
lines of apparel being dedicated to one athlete. The Jordan
brand alone is worth hundreds of millions of dollars.
Rob - December 3, 2007 at 9:37 AM
"Cover Letters From Hell" Care Of Killian Advertising
The cover letter is a tricky thing for a lot of job seekers to
deal with. It's supposed to be the part of the application that
allows a potential employee to showcase their personality, not
just their experience. Unfortunately, for many misguided souls
the cover letter turns into a mangled train-wreck of poor
grammar, incomprehensible syntax, and over inflated self-worth.
Often, the results of these sad attempts become unintentionally
hilarious examples of how not to get a job.
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